Are you prepping for your first official launch on Amazon? Or are you looking to reclaim control of your brand on the marketplace? In this live session, we teamed up with CPC Strategy to reveal the secrets to establishing and elevating your brand on Amazon.
Using Google Ads to Grow Your Amazon Business
This is a guest post written by Thomas Pruchinski. In his role as Director of Marketing & Customer Success for LandingCube, Thomas Pruchinski has run dozens of Facebook Ads & Google Ads campaigns to promote Amazon products. Before LandingCube, Thomas worked on two e-commerce […]
If you’re selling on Amazon, you’ve probably heard about the new FBA storage fees being implemented this year, and like many sellers, perhaps you’re feeling a little apprehensive about it.
The seller community has been in a bit of a panic about the whole thing, with people […]
We recently teamed up with Payoneer, an innovative digital payments company, and analyzed 3,000 Amazon listings across 3 random categories – electronics, beauty, and lawn and garden.
Why you ask?
To see what these listings had in common with each other and how […]
This is an article written by Milos. Milos is an ambitious individual who possesses a degree in business. Currently, he is running his own Amazon private label business. As a writer at AMZScout, Milos enjoys being at the center of events in the Amazon World
There is a lot that goes into […]
Amazon sellers have the opportunity to join the MTC Online Marketplace Seller Voluntary Disclosure Initiative. Failure could lead to Amazon losing a large part of their business.
Amazon has grown to become a large part of US e commerce. In the last 12 months, marketplace sellers have become […]
Amazon helped bring e-commerce into the mainstream. The marketplace giant lowered the entry barriers for e-commerce and gave sellers easy access to customers looking for the perfect product. With AmazonGlobal, they did the same for international commerce.
As an ambitious Amazon seller, you are always on the lookout […]
Do you want to optimize your listings and make more sales?
There’s a lot of information about that out there. A lot. Digging through all of it to find the parts that matter to you can take days. But with the holiday season just around the corner, you don’t […]
This is a guest post by Robert Segall & Travis Stockman of Amazon Sellers Lawyer. Amazon Sellers Lawyer helps to protect and ensure your seller rights, and can help address and resolve common causes for Amazon suspension.
Every Amazon Seller knows how important it is to avoid seller […]
As an Amazon seller, you get access to millions of customers who trust the platform. Amazon is one of the top performing marketplaces in the world, but selling there means following Amazon’s many rules.
Amazon requires that all sellers maintain high account performance and reviews. Negative seller reviews can hurt your account, as Amazon […]
Selling on Amazon means conducting a significant amount of research to learn about the market, demand, and competition for any products you are interested in selling. This is especially crucial for private label brands developing their own products, because research will show whether it’s worth investing years of time and […]
Amazon is arguably the best place to sell if you’re in e-commerce, but things can get pretty wild if you aren’t covering all your bases.They don’t call it “Amazon” for nothing. In my 10 years of business, the Amazon game has never been the same two years in a row.
Amazon bundles are a powerful tool you can use to boost sales, offer convenience, and increase revenue per sale. Customers often need more than one product at once, and if they find everything they need in one packaged (and hopefully discounted) bundle, they will likely buy it rather than shopping […]
Most people are familiar with the orange “Best Seller” banner on Amazon. It shows up above product listings in search, on the product itself below reviews, and tells potential buyers that your item is popular. Getting the banner can boost your click through and conversion rate because Amazon customers
Fulfilled by Amazon (FBA) is an Amazon service that allows you to provide fast shipping, quality customer service, and even returns processing through Amazon’s vast fulfillment and customer service network. Currently, more than 65% of Amazon sellers use FBA to provide 2-day shipping to Amazon Prime users, […]
When you first begin selling on Amazon things are fairly straightforward, but as your business, demand, and inventory grows, things will get more complex. You’ll have to stay on top of data, inventory, customer service, vendor relationships and more. Keeping your account in good standing is important, but you should […]
This is a guest post by Kurt Prosser. Kurt is Managing Partner at Easton Digital. Easton Digital helps small and mid-sized retailers grow sales through online advertising. Kurt is also co-founder of ModveraLighting.com and BobcatLighting.com and host of the Columbus eCommerce Meetup Group.
Last December, Amazon began running […]
Amazon has a lot to offer e-commerce businesses. In exchange for a fee, it allows sellers and vendors to tap into a dedicated customer base and use their proprietary software to offer a wide range of products.
Despite increasing competition in the e-commerce space, this behemoth shows no signs of slowing […]
In Amazon, there are both authorized and unauthorized resellers of known brands. While the authorized sellers are easier to control, the unauthorized sellers can be quite a problem.
It is a common practice for most independent sellers to buy products from a manufacturer and sell at a higher price on online […]
Despite the proven effectiveness of Amazon Marketing Services (AMS) Headline advertising, it’s a tactic that remains a little murky for many Amazon Sellers.
In case you’re wondering what Amazon Headlines Ads are, see the image below of the placement.
One of the most unique and important aspects of Amazon is their Buy Box. The numbers show that 80% of sales on Amazon are made through the Buy Box. The Buy Box is located at the upper right section of the product details page […]
Amazon offers several tools and features to help sellers increase conversion. Amazon makes money when you do, so it’s in their best interest to help you make sales. For that reason, Amazon is in the process of launching a new tool to help sellers gather insights into why customers buy […]
Would you rather fulfill your own e-commerce orders and manage everything that comes along with that, or work with a trusted partner that takes care of things for you?
Fulfillment by Amazon (FBA) has been a crucial piece of the Amazon puzzle since the early days. Amazon […]
This is a guest post from the BigCommerce team. BigCommerce is an e-commerce platform that allows you to customize your site, manage shipping and payments, and list your products on Amazon, Ebay, and Facebook.
Looking to expand your business internationally, build trust for your small brand, or […]
This is a guest post by Lisa Byrne. Lisa is an eCommerce Specialist with XSellco. She shares her latest eCommerce insights and consumer trends with online sellers to boost their sales and nurture their customers. XSellco manages your customer support, sales, and reputation in one dashboard. Our […]
This is a guest post by e-commerce writer Hendrik Laubscher. Check out his blog for more of his work.
Pretend it’s 2005 in Seattle, and Amazon leadership is looking at ways to create repeat usage of their shopping service. They launch a new program called Amazon Prime […]
This is a guest post by Travis J. Stockman of Amazon Sellers Lawyer. Amazon Sellers Lawyer is a team comprised of unique individuals with extensive knowledge and backgrounds. They are dedicated to defending the rights of e-commerce entrepreneurs and sellers across all platforms. Founded in 1994 by CJ […]
Selling on Amazon allows you to access the 151 million+ visitors who search the site for products every month. In exchange, you must follow site rules to the letter. While Amazon accounts for more than 50% of all e-commerce sales, they protect their customers with strict quality […]
Most Amazon sellers know that the Buy Box is the end game for stores selling products with more than one retailer. Amazon’s Buy Box enables consumers to click through to a purchase simply by clicking “Add to Cart” with no additional steps in between. This button makes it extremely easy […]
In 1994, a web literate person with a computer may have heard of Amazon.com, a new online retail store which promised to bring the bookstore to the web.
Flash forward 20 odd years, and that ‘bookstore’ dominates the e-commerce market, selling everything from household necessities and groceries to luxury items through […]
Amazon seller reports are invaluable to e-commerce businesses. They provide Amazon merchants with the information they need to properly assess their inventory, tweak their product pages and address poor performance. If used properly, it can help sellers adjust pricing and modify the number of products they showcase by identifying trends in […]
Guest blog by Chris Dunne from RepricerExpress.
Becoming a successful merchant on Amazon requires a mastery of many skills. One of the most important is determining pricing strategies and how much to sell your merchandise for. Consider factors like the price paid for […]
Skubana is now the first platform to support both Amazon Seller Central and Amazon Vendor Central. With our new EDI integration, we can equip sellers who operate on multiple platforms, whether online or in brick-and-mortar stores, as well as both first- and third-party Amazon centrals.
Amazon Seller Central vs Vendor Central
The world of e-commerce is constantly evolving, and in order to stay ahead of the game, you’ll need to constantly improve your marketing and SEO tactics to get customers to your listings. No one […]
Amazon’s new Early Reviewer Program is intended to boost reviews on products that have recently launched in a store. This could help new products and brands build sales velocity, and help Amazon to ensure that more customers leave real reviews.
“You may no longer sell on Amazon.com.”
I’ll never forget reading that message.
My business relies on selling on Amazon. It’s where a majority of my income comes from, and although I have diversified, most of my eggs were in one basket.
When you’re an online seller, your rank on Amazon is critical to revenue. Improving your ranking gets you in front of your buyers, and products on the first page of Amazon search sell the best.
Many first-page Amazon sellers think that they got there because they have the highest sales. […]
Last November 2016, Amazon introduced a Seller Central tool to boost conversion for private label brands. A+ Amazon Enhanced Brand Content (EBC) is a tool that allows sellers to add rich content, including images and formatted text, to product descriptions.
Previously, Amazon only allowed sellers to write a single, plain-text paragraph […]
Are you making these mistakes in your e-commerce company? Maybe you are embarking on your own e-commerce journey and want to get your company up and running. We have all heard the common myths surrounding starting your own company, but how do you know what is true and what is […]
Registering Your Brand with Amazon and Obtaining Amazon’s Brand Gating Alone are Not Enough to Protect Your Brand
Amazon Sellers know that when they have a successful product, counterfeiters and hijackers appear on their listings. The hijackers get on your listing, undercut your prices and deliver inferior products. The customers complain about the products received from the hijackers, you get blamed via Amazon’s commingling and you get suspended. […]
You ever hear the saying “traffic is king”?
We didn’t either, until Amazon banned incentivized reviews tied to Amazon sellers giving away free or heavily discounted products in exchange for reviews (which increased artificially increased traffic and sell-through velocity on your Amazon product listings).
Now there is a […]
Whether you sell one product or thousands, negative product reviews are almost an inevitability for e-commerce sellers. Unfortunately, negative reviews can hurt your sales if consumers think that your products are flawed, if your sales platform thinks that you’ve dropped below their quality standards, or if you respond to the […]
Selling online means that you will occasionally receive bad reviews and if you are on Amazon or any of a number of other platforms, buyers can leave negative seller reviews to tell other buyers that they were not happy with your performance as a seller. Unfortunately, this can hurt your […]
Whether you’re an Amazon seller who’s already using a repricing tool, or still searching for a repricer, it’s key to fully understand all the options available on the market so that you can make an informed decision.
Choosing a repricer that fits the needs of your Amazon business can […]
Looking to be a part of the Amazon Seller Fulfilled Prime program? If you are looking to maximize orders and profits without having to endure the additional legwork of product research and simply utilize your existing product lines on Amazon, then look no further. But does your business meet […]
The largest pain point for FBA sellers is that they are solely dependent on Amazon’s marketplace. The solution is to diversify their marketplace portfolio but sellers don’t know where to start. As a feature within FBA, Amazon offers Amazon multi-channel fulfillment, which provides the option to utilize Amazon’s shipping and fulfillment […]
This article was written and contributed by HonestFew.com. It’s an all-in-one solution for getting more sales and reviews for your products. If you want Amazon reviews that adhere with Amazon’s Terms of Service, consider using HonestFew.
To understand the state of Amazon reviews today, let’s take […]
Here at Skubana, it’s our dream to revolutionize the world of e-commerce by allowing sellers to work on their businesses and not in them. To accomplish this, all sellers must have the basics down when it comes to creating unique content on their product listings. To accomplish this, check […]
In the world of brick and mortar, your brand is everything. Your reputation drives your sales and vice versa. In “real life,” the buyer can look you in the eye and shake your hand if you are the salesperson or shop owner. They can touch and see and feel the […]
As the E-commerce machine known as Amazon continues to change the way the world shops, manufacturers, established businesses, seasoned entrepreneurs and aspiring retail moguls are cashing in on the opportunities created for third-party sellers. Never before has a single company made online selling so lucrative and never before has a […]
Merch By Amazon is one of the hottest new Amazon platforms. It allows anyone to upload an image (shirt design) that will then be offered for sale as a t-shirt in men’s, women’s, and youth sizes on Amazon.
When a customer orders the shirt, Amazon will print it using […]
In the Amazon marketplace battlefield, sellers have resorted to private labeling to reduce competition, and own the buy box.
As sellers, we fear the copycat private labelers – Amazon sellers that invade your product category with off-the-shelf products from China, and provide a poor quality knock-off […]
Authority + Social Proof = Sales
That basic formula is proven time and again. When consumers trust the product or service offered and peers are testifying to its validity; the power of that combination directly influences purchasing decisions. In a 2015 survey by […]
The Essential Tools & Strategies for Increasing Your International Market Presence — With Hendrik Laubscher
The International market is often forgotten for most American e-commerce sellers. The idea of having products shipped to Europe scares most sellers due to shipping costs. Hendrik Laubscher advises against this hesitance and has come on our show to discuss alternative tools and marketplaces for efficient international selling.
In the Tenth episode of Skubana’s E-Commerce Mastery […]
With Amazon’s growing dominance in the e-commerce market it’s essential for sellers such as yourself to take the necessary steps to optimizing your Amazon business to convert more customers. Amazon’s marketplace is constantly growing and it’s easy for your products to get lost among the ranks.
Want to skyrocket up the Amazon […]
This post is contributed by Kunle Campbell of 2X eCommerce. This post was first published on 2x eCommerce blog: From an 8-Figure Amazon Private Label Seller to a SaaS Entrepreneur w/ Chad Rubin [Crucial Vacuum & Skubana]
Learn Key Points to E-commerce Success w/ […]
Welcome to Skubana’s Weekly Need to Know E-Commerce News update. We’ve compiled THE top stories from around the web for your convenience. Stay informed.
Drone Delivery Obstacles
Robots are cool and so is fast delivery. If you haven’t heard all the buzz about […]
Psyched for the weekend? I know we are. Before you crack open that cold beer and put your feet up you may want to check out the latest e-commerce news that could be affecting your online business. Just saying…stay ahead of the curve people.
Jet.com Finally Launches
Well it’s finally here. The […]
It’s always a busy week in the online world and we’ve compiled the top ecommerce news stories for your viewing pleasure.
You’re not going to want to miss out on these topics. They could very well impact your business
What’s the Deal with Prime Day?
July 15th is Amazon Prime Day. Being […]
Every once in a while, a certain e-commerce category becomes the talk of the town.
It’s like finding the next selfie stick, or GoPro case. For a time, it’s kept a secret on Amazon with only a few sellers winning their share, but as soon as it becomes mainstream, all Amazon […]
There’s so much talk of Fulfillment by Amazon (FBA) these days – you just can’t ignore it. It’s actually one of the best ways to get more eyeballs on your product on Amazon, and get a higher conversion since FBA’ing your product gives Amazon customers the ability to get […]
As always we here at Skubana have your back when it comes to keeping you up-to-date on all things e-commerce. We’ve compiled the top e-commerce news stories you won’t want to miss. Big things are happening and its crucial to stay informed and in the know. From Amazon […]
This year IRCE 2015 is starting off its pre-show with the segment ‘Amazon & Me’, where sellers will learn to leverage Amazon offers and utilize best practices. Skubana will be there firsthand providing 1-on-1 consultations with the former business head of Amazonservices.com James Thomson. […]
Being able to sell smart on the Amazon marketplace is a necessity for any e-commerce professional looking to increase their profits and brand awareness.
Like any other sales channel there are a number of best practices sellers can implement on Amazon to not […]