5 Amazon Freelancers You Can Hire To Help Maximize Holiday Sales
This is a guest post by Wade Harman. Wade Harman is a content writing wizard with an M.A. in Cognitive Psychology. He shares social media psychology and other marketing tips online related to cognitive trigger response. He loves to fish and read comic books for fun, to get the creative juices flowing.
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The holiday season is quickly creeping upon us and with that knowledge comes the understanding of how your Amazon sales are going to soar. This is great news for those of you who have already accounted for this rise in profits. However, for Amazon sellers who may not understand the busy season like the pro does, you will need to go back to the budget in order to capitalize on the seasonal rush that’s about to happen to your listing.
What I’m talking about is maximizing your Amazon holiday sales through the use of freelancers. Even if you’ve never really thought about hiring a freelancer to help you out, once the busy season starts, you’re going to wish you had taken advantage of these experts because they only allow you to have more opportunities and raise your bottom line.
Here are 5 Amazon freelancers you should consider hiring for this season’s rush and how they can help you maximize your profits.
#1 - Customer Service Freelancers
With the onslaught of customers you’re about to see on your listing comes more questions and conversations for your brand. Even though this is a good thing, you will soon learn that it will be almost overwhelming for a solo entrepreneur.
Hiring a freelancer to oversee your customer service options for your business is a great way to free up your time so you can focus on the overall scope of your different listings on Amazon. Not only do these representatives help you better cope with the oncoming rush, usually a customer service freelancer already knows the basic Amazon questions which will be coming their way in the coming months and they already have answers for these.
Customer service professionals are equipped with the knowledge and know-how to field these questions and keep your potential customers happy while you’re making sure everything else is in order for the season.
#2 - Pick and Packers
If you’re not an Amazon FBA (Fulfilled By Amazon) seller, then you already understand the notions of shipping to your customers yourself. Some people make a very good living without using Amazon FBA services and these people are the pickers, packers, and shippers as well as everything else in their Amazon business.
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But as a friend of mine, Amazon (non-FBA) seller Michael Schneider says, “During the holidays you have to expect the oncoming rush of people who usually never frequent Amazon but on these months. This means double time in packing, shipping, and getting out orders to my customers. For me to stay on track, I have to hire 2 - 3 pick and packers for my business to keep up during these times.”
A pick and packer is someone who simply fulfills your order. They track when someone has purchased and they “pick” the product from your resources and “pack” it in the required box, make the labels and ship it out to the customer.
Again, if you’re not using Fulfilled By Amazon, hiring a pick and packer is something you need over the holiday season.
#3 - SEO Expert
Since the holiday season is so hectic and it means more people are searching Amazon for different items, it can have an effect on the search terms you are currently using for your listing.
Make sure you are still on par with your keyword research by hiring a freelancer who makes it their priority to help businesses like yours stay on track by fielding long-tail keywords from users who tip the scale of normalcy for the Amazon platform.
These experts will scrape keywords from other power sellers on Amazon and keep you aligned with the trends of search and help you monitor the changes so you can stay on top.
#4 - Amazon Feedback Monitor
During the holidays you will start to see an influx of feedback on your items. We all want positive feedback for each of our listings, but when the time comes and that dreaded negative feedback happens you want to be prepared for it.
Don’t worry, unhappy customers usually are more vocal about their problems. Having this part of your business outsourced to an Amazon freelancer will help you keep a clean and fresh looking account and you will be able to allow your freelancer to keep a watchful eye on the people who are less than happy.
#5 - Amazon Virtual Assistant
Oh the joy of the virtual assistant. If you’ve never had one for your Amazon business let me enlighten you. These people are the using hero’s of every successful Amazon store. Even though they stand in the shadows while you get all the glory, they are a crucial part of any Amazon business that’s going to go far during the holiday months.
The virtual assistant is pliable and the best one’s adapt to any situation in your business. They can keep you informed of every aspect of your business or they can simply take messages or manage your workflow. It’s up to you on how you want to use this person in your business but I would definitely take advantage of the characteristics they can offer someone who is about to do huge amounts of sales in the coming months.
For both new sellers and experienced one’s alike, having a professional freelancer during these next few months is going to give you a breath of fresh air during the whirlwind of sales you are about to experience. Do it correctly and you will see the rewards of your labor.