7 Tasks D2C Brand Owners Should Delegate
As a retailer, your focus should always be on two things: growth and income generation. But sometimes the sheer amount of daily work to maintain a successful business on marketplaces like Amazon, Walmart and eBay can deter you from successfully growing your business.
This is where outsourcing comes in.
Why Delegate Tasks to Freelancers?
Using freelancers can free up your valuable time and save you money, so you can focus on things that will help you grow your business profits exponentially.
Outsourcing tasks is an affordable option that lets you find competitive talent from across the globe. And it’s not as expensive as you might think! You can pay freelancers by the hour or on a per-task basis, making it a cost-effective way to bring talent into your business.
What’s more, with the gig economy booming globally, you can dip into a diverse pool of talent from all sorts of backgrounds from all over the world. This also means you won’t be burdened with the additional overhead costs associated with hiring full-timers.
And the best part about hiring freelancers who are experts on marketplaces like Amazon? They are professionals who have spent time honing and perfecting their skills in their chosen niche. This means whatever tasks you give them, they’ll surely be rock stars at it.
TABLE OF CONTENTS
- Why Delegate Tasks to a Freelancer?
- Seven Tasks Freelancers Can Take Off Your Plate
- Product Sourcing
- Customer Service and Feedback
- Case Resolution
- Product Listing and Optimization
- Inventory Management
- Graphic Design
- PPC Campaigns
- Find Top-Notch Freelancers on FreeeUp
- Final Words
- Key Takeaways
Seven Tasks Freelancers Can Take Off Your Plate
Today, we’ll be going through seven tasks you can delegate to freelancers.
When looking for freelancers to help you with each task, it’s always good to check that they have the skills and experience required. You should also make sure that they have a good attitude towards your brand and the work itself, and that they are great communicators.
1. Product Sourcing and Supplier Relationship Management
A product sourcing expert is perhaps one of the most helpful freelancers you can work with. Not only can they find new products for you to sell, but they can also develop a strategic plan that will allow you to source new products that can fuel your company's growth.
They should ideally have research skills and possibly existing contacts so they can help you find suppliers from overseas. This allows you to sell products with a wider profit margin. What's more, they can determine which products in your niche are popular and will have a high chance of selling well.
2. Customer Service and Feedback Management
Good quality customer service can mean the world if you want to build a strong relationship with your client base. However, this can be a tedious task that takes up your precious time.
When you hire a customer service specialist, they can provide the support your customers need every time. They respond to customer inquiries, manage your live chat platform, handle customer emails and phone calls, and maintain your feedback score.
3. Case Resolution
As with running any business, unexpected issues will surface. Case resolution is an important aspect of your business if you want to make sure that everything is running smoothly. This is especially important if you’re using services like FBA on Amazon, where open cases can count against your overall performance on the marketplace.
Delegate the task of case resolution to a freelancer who knows how to expertly handle these issues, such as lost or damaged inventory and inventory that has not gone live because of pricing issues.
4. Product Listing and Optimization
The key to selling a product like hotcakes on Amazon, Walmart and eBay is getting found by your customers. This means you should always have a well-optimized product listing so that it turns up in results every time customers hit that search button.
However, not all of us are experts in this field. Experienced freelancers can ensure that your product listings rank for keywords and are presented in an enticing way that caters to the specific marketplace’s search algorithm.
Freelancers can create and optimize the major data points such as images, product features, and descriptions, while also managing other variables so customers can find your product and get all the information they need to make a purchase.
5. Inventory Management
If you’ve been selling on Amazon for years, you know managing inventory can take a lot of your time. There’s just so much you need to do to ensure all your products are in stock and can get to your warehouses in time. If you are selling on FBA, there is also a specific process needed to get inventory to your Amazon warehouse which needs to be accounted for in your overall workflow.
With the help of a freelancer, you can make sure you don’t constantly run out of stock so you can attract more shoppers and make more sales. They can also help you reduce inventory costs by making sure that there are no unsold goods incurring long-term storage fees.
A freelancer can also monitor inventory levels to reduce losses from mismanaged storage, receiving errors, and even theft. Finally, an inventory specialist can help you track sell-by dates so you can avoid losses attributed to spoiled or unsellable goods.
6. Graphic Design and Photography
One obstacle often associated with online shopping is customers cannot hold your products in their hands before purchasing. Instead, all they have is their screen to show them what your products look like. This is why you need high-quality images.
A freelancer with graphic design and photography skills can help you solve this problem. They can create compelling images of your product that can boost sales. Freelancers can take professional-quality photos that show the product specs and the product in action. They can also help create packaging designs with your logo, 3D images, and even infographics and other visual collateral for offsite marketing.
7. PPC Campaigns
Advertising on marketplaces like Amazon through pay-per-click (PPC) campaigns is beneficial for boosting your sales by matching user queries with your keywords.
With the help of an experienced freelancer, you can amplify this effect. A PPC specialist can get ads started or optimize your existing campaigns.
Find Top-Notch Freelancers
Now that you know what tasks can be handed over to capable specialists, it’s time to find the right freelancers to hire.
There are dozens of websites where you can hire freelancers to do tasks. You should, however, stick to the ones that specialize in eCommerce (and Amazon in particular) and that work with only freelancers vetted for skills, communication, and attitude. You want to stay away from any platform that isn’t hands-on because that raises your risk of getting scammed or making a bad hire.
Before you post a task description on your chosen platform, make sure that you’ve carefully crafted it. You want to be as specific as possible about what you expect in the role and the person you want to fill it. Make sure to specify the specific channels you want support with, whether it be platforms like Shopify and BigCommerce, or marketplaces like Amazon, Walmart, or eBay. Start with one or two tasks that will bring you and your business the best value. Once you’ve got that down, you can outsource another and so on until you’ve built out your freelancer army.
FreeeUp is one of these sites where you can find vetted, top-level worldwide talent to help you grow your business. They also offer a fast-hire process and free 24-hour support to help you hire the people you need without spending too much of your precious time. Schedule a free 30-minute consultation with either Nate or I so we can learn more about what you need and help you achieve.
Scaling your business requires a few helping hands from the right people. After all, you can’t focus on the bigger things if you’re plate is full of small but time-consuming tasks.
The great news is that today’s gig economy can help you and your business thrive. With thousands of freelancers all over the world who are experts in practically every niche imaginable, you can find the right people to help propel your business towards success.
- As a retailer, you should focus your time and energy on growing your business and turning a profit.
- Delegating tasks can help you save time and money, and increase profits.
- Freelancers can help you with a wide array of tasks including product sourcing, customer service and feedback, case resolution, product listing and optimization, inventory management, graphic design, and PPC.
Freelance marketplaces like FreeeUp connect you with vetted professionals who can take on these tasks so you can focus on the things that need your attention more.
About the Author
Connor Gillivan is the CMO and co-owner of FreeeUp.com, a rapidly growing freelance marketplace making hiring online simpler. He has sold over $30 million online, has hired hundreds of freelancers to build his companies, is a published author, and is the owner of ConnorGillivan.com. He currently lives in Denver, CO. You can reach him on Facebook, YouTube, LinkedIn, and Twitter.