From a TOP 300 Amazon Private Label Seller to a SaaS Entrepreneur w/ Chad Rubin
November 13, 2015 53 min read
This post is contributed by Kunle Campbell of 2X eCommerce. This post was first published on 2x eCommerce blog: From an 8-Figure Amazon Private Label Seller to a SaaS Entrepreneur w/ Chad Rubin [Crucial Vacuum & Skubana]
Learn Key Points to E-commerce Success w/ Chad Rubin
Discover Chads early experiences disrupting the vacuum space and becoming a TOP 300 Amazon Private Label seller. You'll learn his approach and philosophies around adding the ‘e’ into e-commerce for your business. This episode is packed with sage e-commerce advice, especially for those looking to start selling on Amazon.
Chad explains why you need to be on Amazon and every other sales channel, how to start doing that, and the key importance of customer service and branding. Top it all off with a breakdown of Skubana and what this tool can really do for your e-commerce business.
Amazon as a Sales Channel:
- Amazon was a great entryway for us into e-commerce. But I view Amazon has a selling channel, not as a business. I think that’s a mistake a lot of people make, is that they create a business around Amazon. But you want to be on every sales channel out there, including your own storefront.
Disrupting the Space
- In terms of money, I’m very risk-averse. You want to just start with one product and start slowly. Talk to your factories overseas and say, ‘Hey I can’t hit your minimum order quantities but what can I hit? And I want to start with one product. And one product leads to a container over time. One product, to a case, to a pallet, to container, it’s baby steps but you get there.
Customers, Branding, and Selling on Amazon
- The value proposition of Crucial has always been doing it better, faster, cheaper, direct to consumer. So doing it better: that is not only offering free shipping, free returns, but we have a live chat, we have our phone number right on top of our page. In fact there’s a sign above my customer support team that says it takes years to find a customer, seconds to lose one.
- Skubana: A lot of people in e-commerce today use fragmented softwares, many different tools which is very inefficient and cost ineffective to run their entire business. I also didn’t understand why you needed to run your business with 10 different tools. So you have an FBA tool, then you need a purchase order tool, maybe you’re using spreadsheets, then you need to use a entry-level shipping solution, then you need entry-level inventory solution and you still don’t know what your analytics are because they’re not real time. So imagine all these things are connected in one platform for visibility into your entire business, real-time. That’s what we’ve built.
Recommended Books from Chad Rubin
- The 4-Hour Workweek by Tim Ferriss changed my viewpoint on how I see the world.
- Tony Hsieh, ‘Delivering Happiness’, the founder of Zappos.
- Virtual Freedom, by Chris Ducker, talks about outsourcing and how you could successfully get repetitive tasks off of your plate so you can focus on what you’re good at.
- Blogs: I really like Quick Sprout, which is Neil Patel’s blog. He just shares everything, he just drops golden nuggets and makes it rain and you can learn an incredible amount for free.
- (02:05) Introducing Chad Rubin
- (06:16) Amazon as a Sales Channel
- (17:32) Brand vs Private Label
- (20:38) Disrupting the Space
- (26:17) Customer Service
- (38:53) Tools for Amazon
- (49:18) The Future is Amazon + Parting Advice
Written By Chad Rubin
Chad Rubin is the co-founder and chief executive officer of Skubana, a multichannel e-commerce software the enables brands to unlock growth by unifying their back-office operations.