BigCommerce vs Shopify vs Magento, Shopping Cart Showdown with Travis Romine
February 4, 2016 133 min read
Whether you’re an established e-commerce business, or looking to your first e-commerce shopping cart, we know it can be absolutely difficult when selecting one platform over the other. For today’s episode of Skubana’s Mastery Series, we interviewed Travis Romine, founder of SharpCommerce, a service dedicated to assisting sellers to earn more money by optimizing their overall business. Travis discusses his experience in e-commerce, examples of pain points he and his clients have experienced, and his personal preference of shopping cart features.
In the Twentieth episode of Skubana’s E-Commerce Mastery Series where we invite experts of their respected fields to share their best practices for success, our host, Dr. Jeremy Weisz of InspiredInsider.com interviews Travis Romine of SharpCommerce.
What this interview covers:
- Travis Romine’s experience building Paradise Fibers from 50k in debt to 5 million.
- Common pain points SharpCommerce’s clients face and their solutions
- The importance of allowing your employees to develop their own solutions and work independently
- Software to utilize to not only automate your business but allow you to work remotely (even while on vacation)
- Importance of reviewing email subject lines
- Travis Romine’s preference over which shopping cart platform is best for which kind of seller.
Raw Transcript: Travis Romine of SharpCommerce.
- [00:36:58] We had a countdown timer on the website, like Amazon does. Order in by, whatever, 2:30 PM or something, Pacific Time. It's going out. Our guys there had . . . We had this great culture, man. They would be excited to try to get people's orders out last-minute. Everybody's trying to get that email back like, "How the heck did you guys get this order here? I just ordered it like 3:30 or 4:00, and I'm in Seattle, and I got it the next day. How did you guys do that? You're like magicians. I love you guys." You get a customer forever when you do that. You know? I kind of went over that. I try to build that into the culture there as much as I could, the excitement that I feel for that, personally, and kind of nurture my team with that kind of stuff. It was really rewarding for me, personally, when we were able to do that, and the team was doing those types of things and shipping things out super, super fast, just at Amazon speed.
- [00:44:08] Magento. Okay. So I'm gonna tell you right now. Magento is not for the meek. There's a lot of hobbyists playing around with Magento out there, with Magento CE. Some get lucky and keep it simple. Whatever. There's a lot of people that are hosting Magento CE improperly, goofing around with it. It's a nightmare, and they can't get it to work. So it gets kind of this bad rap. Maybe it's loading slow. Whatever. Magento Enterprise is also a very dangerous beast. It's like . . . I say it's like riding a pissed off dragon. It can slay your competition, or it can eat you alive. That's really true.
- (On Going on the Cloud) [01:33:41] Very often, even big companies that are using really advanced stuff, they're having to have one or two spreadsheets possibly put in to two different places. You've got two different databases, one for your website and one for your local order management, very possibly. Now in the cloud, you can tie them together easier. It's a lot easier to do than if you've got a local server running this kind of stuff with API, but that's a big problem. It's getting dealt with, slowly, as more of the order management, cloud-based order management is coming out. It's just a lot of the . . . What I see is a lot of the cloud-based order managers are missing tons of features. You know? Some of the old-school dudes that are set up on local servers . . .
- [01:38:28] Employees make your business. Giving them ownership was a big part of my success. There's an article on my website on how to do that or about that. I really . . . That is something that I believe in, and you can talk to anybody that's worked for me, really taking to heart the relationship there. It's not just an employee. These are people that are working for you. They're working with you. I never really had people working for me. I had them working with me more, I guess.
- [01:40:10] They would . . . Especially when you're holding their hand so much, they're gonna come to you, and they're gonna say, "What do I do here? What do I do here? I don't know what to do, Trav." I'm like, "What do you think you should do?" Then they go . . . You push back and figure out. That's just management style 101, whatever. Push back. Don't find the answer for them right away. Push back a little bit. See what happens. The sort of wrap-up with that and the through-line that you can put into it is . . . Okay. The decision is yours to make. It's not gonna end our company if you screw up. That's okay. You can make mistakes, and you won't even get in trouble. Make the decision. Make it happen. Whatever happens happens, but I want to know why you did it. You have to have a reason why. The employees were like, "Yeah, Trav will give you enough rope to hang yourself. Watch out." You know? It really bred a strong ownership feel to the people there and also . . .
Be sure to utilize this real insight from a real marketing expert to help your e-commerce business grow and succeed. Stay tuned – this will be an ongoing weekly series featuring a variety of e-commerce experts looking to provide you with hard-won knowledge free of charge.
Work Smart. Sell More.
Written By Chad Rubin
Chad Rubin is the co-founder and chief executive officer of Skubana, a multichannel e-commerce software the enables brands to unlock growth by unifying their back-office operations.