<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=57470&amp;fmt=gif">

Schedule a demo

We’ll show you how our platform works so you can see for yourself what Skubana can do.

Someone from our team will contact you shortly

Why Selling on Multiple-Marketplaces Will Increase Your E-Commerce Sales

Over the years, sellers have focused all their attention selling on Amazon. Why? Because it is easy, Fulfillment by Amazon (FBA) makes it even easier and Amazon is simply killing it - 40% of all product searches are happening on Amazon!

Although Amazon should be a large percentage of your revenue, the big misconception in the e-commerce world is that the majority of your time and effort should be placed on selling on Amazon.

Here’s what a typical sellers revenue profile looks like that we speak to:

Amazon-Seller-Revenue-Profile

So, if purely focusing on your Amazon business is not what you should be spending your time on, what is?

Its selling on other marketplaces and building your own shopping cart — allowing you to capture the rest of the 60% of product searches that are happening everywhere. Sellers who utilize multiple-marketplaces have a revenue profile that looks more like this:

Multi-channel-seller-profile

Why is this important? Here are 4 reasons why selling on multiple-marketplaces, including your own shopping cart is absolutely crucial to your success:

Skubana helps you sell on ecommerce marketplacesSkubana helps you sell on ecommerce marketplaces

  1. You need to be everywhere: Selling online can be compared to a game of Monopoly. To succeed, you need to be everywhere on the board. Decrease your dependence on 1 marketplace. Think to yourself, would I ever invest in a stock with 1 customer?
  2. People vote with their mouse and their wallet: Getting visibility through marketplaces exposes your product to the full amount of potential customers.
  3. Own the customer, with your own shopping cart: When customers purchase through your shopping cart you obtain the data to make smarter decisions and increase your targeted marketing efforts.
  4. More profits: Top-line revenue will flow down to your bottom-line. The main purpose of incorporating multiple sales-channels for your business is to increase profits by increasing sales.

Conclusion

We encourage you to start thinking of selling everywhere not just as space fillers, but also as real assets that make your business more visible and enhance profitability.

If you do, and you follow the concepts we went over in this article, you should see a real increase in your revenue, brand exposure, and overall profit.

Don’t worry if you can’t get on every marketplace right away. Start with one marketplace and expand from there. Start with building a storefront too!

multi-market-ecommerce-selling

Over time, as you expand more and more and work on optimization, you’ll see better results that will make a huge difference in your bottom line.

It’s a win-win: your e-commerce will gain more exposure, and your customers will gain access to the services you provide.

Work Smart. Sell More.

P.S. If you are struggling with managing your multi-marketplace e-commerce presence, here’s help.

Comment (0)

More from Skubana

Marketplaces International E-Commerce: A Guide to Selling on EU Marketplaces Read Article
E-Commerce Solutions, Inventory Management, ecommerce best practices, E-Commerce News A Lesson from Skubana's CEO on E-Commerce Marketplace Selling - His Pain is Your Gain Read Article
ecommerce best practices, eCommerce News International Selling Secrets Direct From Amazon For Maximum ROI On International Marketplaces Read Article

Watch Webinar

It's as easy as entering your information.

Invalid input