Nugget Friday (3/30/18)
Here's the deal, if you signup for our newsletter you'll get a weekly dose of "Nugget Friday" - it's our way of sharing VALUE right before the weekend. If you have missed prior ones we have released in the past be sure to checkout our blog and catchup on all the gold nuggets you have missed!
Before you kick this weekend off in the biggest way, here are gold nuggets you need to know!
What we're seeing —
Nike just acquired a technology software platform. We were scratching our heads when we saw a footwear company buy a software company. Retail has changed. Nike first embraced Amazon, and now is full force executing on it’s coined “consumer direct offense strategy.” Love that name. Most merchants are focusing on acquiring new customers, but it’s easier to dip back into the wallet of the same customer with re-marketing efforts. What are you doing to get those customers to be 1x, 2x, 3x buyers. If you’re doing FBA, do you know your customer LTV? Skubana gives you every channel LTV. Nike is letting technology become its competitive advantage - don’t be left behind.
Tech tool we're enjoying —
We recently came across an advanced domain search tool called RegisterCompass and we HAVE to share it with you. If you are on the market for a new domain name, or want to snatch up expired domains with high domain authority, RegisterCompass has you covered. Just put a few keywords into the search bar and you’ll instantly see which related domain names are expired, are about to expire, or are up for auction. Not to mention, you can filter results based on things like Google PageRank, AlexaRank, Indexed Pages, and more. This comprehensive software is one of a kind in that it has millions of domain names up for grabs (or on the verge of being available) and the kind of metrics that can make a difference in your company’s SEO efforts.
Competitive intelligence we're reading and enjoying—
If you’re like us and want to know about the who’s who on Amazon, this NUGGET is for you. Check out Amazon’s top marketplace sellers and see how you rank against the competition. Seller rank is driven based on feedback for the past 30-days - Many branded merchants have moved away from asking for seller feedback. Another datapoint was 256K NEW Amazon sellers joined Amazon’s marketplace this year → 2,948 new sellers join every day on Amazon.
Tech shortcut we're enjoying —
"On August 15, 2018, we will introduce $0.50 PER UNIT per MONTH for items in fulfillment centers for 365 days or more." -Jeff Bezos
Based on ^^, deciding what to send to Amazon is THAT much more important. With long-term storage fees on the rise, $$$ is made in the FBA planning process. Skubana JUST launched FBA planning, replenishment, inbound shipment plans with box content. There is more….
In this video, Cindy drops a MASSIVE nugget showing HOW our clients have reduced their FBA workflow man-hours by 70%.
Chad Rubin is the co-founder and chief executive officer of Skubana, a multichannel e-commerce software the enables brands to unlock growth by unifying their back-office operations.