Frequently Asked Questions
What is an omnichannel approach?
An omnichannel approach to fulfillment is one where products are sold across diverse sales channels and marketplaces. By integrating an omnichannel framework into your fulfillment operations, customers can move between channels to find what they need with ease. And when customers have a positive shopping experience with you, an increase in sales isn’t far behind.
What is omnichannel retail?
Omnichannel retail is a multichannel strategy that supports brands of all sizes in meeting customers’ needs, since online shoppers can do their own research and compare prices to find the products they really want. With that said, it’s important to sync omnichannel data within a unified platform, so you have the visibility you need to manage fluctuating stock levels.
How should inventories be managed in an omnichannel setting?
Managing inventories in an omnichannel setting will require you to have full visibility into your stock at every stage of the supply chain. What’s more, if you’ll be working with a retail fulfillment provider, make sure they offer integrations with your preferred inventory management software so you can streamline and automate each step of the fulfillment process.
What is an example of omnichannel fulfillment?
An example of omnichannel fulfillment is a brand that sells at various store locations and on app-based platforms or online marketplaces. For instance, a clothing brand might sell goods at its physical shop, on its website, and via social media shopping features. This diversified approach helps brick-and-mortar stores expand their reach to significantly more customers.