Shipping Tips for Multi-Channel Sellers: What You Need to Know
This is a guest post written by Brian Gibbs. Brian is the President of Refund Retriever which was founded in 2006 while running his first eBay based business and seeing the shortcomings of other shipment auditing companies. Refund Retriever's primary focus is FedEx and UPS parcel invoice auditing.
Incorporating a multi-channel sales strategy into your e-commerce goals not only allows you to expand your product listings, but it also increases your chance for more online exposure and promotional offerings. Collectively, these efforts provide multi-channel sellers the opportunity to reach an expansive marketplace and gain more consumer attention – something any online seller can appreciate. These efforts, however, don’t come easily. It takes time, it takes strategy and it takes effort to fully reach online selling goals – particularly when multiple channels are involved. This said, there are ways to help ease your online selling efforts and among them include streamlining and optimizing your shipping strategies. By doing this, sellers gain more clarity to where products are being shipped, more insight to the realities of their shipping overhead and more ways to make smarter, more strategic decisions in their future shipping efforts.
To help your multi-channel sales reach their fullest potential, consider how shipping can help. Explore three ways here to optimize your shipping below.
Tip #1: Review the History of Your Shipping
Understanding your past shipping can help you understand your future shipping – as well as strengthen all the touch points that influence your shipping spend in between. From packaging to carrier choices to surprise shipping expenses such as accessorial fees and more, you can gain a lot of insight when reviewing past shipping data. Reviewing this data is just one step, however, of this action-oriented strategy. You must react to the data gained in an effort to maximize your future shipping opportunities. Saving money, increasing efficiency and strengthening operations should all top your to-do-list of what you want to gain from your future shipping efforts. To help your business increase selling success, begin by reviewing your shipping data. Discover how you can easily gain this insight here.
Tools that run an e-commerce empire: Download the tech stack mindmap that enables $8M annual with only 2 full-time employees
Tip #2: Incorporate a Parcel Auditing Strategy into Your Shipping Strategy
As online sellers aim to increase units sold and profits made, they should also identify how to reduce their shipping spend along the way. Among the best ways to do this is to incorporate a parcel auditing strategy into their shipping efforts. By doing this, sellers can reduce their shipping spend while maximizing their shipping efficiency… all with ease, convenience and little to zero effort on their part. Thanks to parcel auditing services such as Refund Retriever, online sellers can reduce extra shipping expenses and gain refunds on what they are commonly being over or mistakenly charged for by their shipping provider. Make parcel auditing part of your shipping priority in order to optimize your shipping and selling management.
Tip #3: Introduce Multiple Shipping Carriers into Your Parcel Plans
When it comes to online shipping, there is no shortage of details to consider. Among them include the carriers in which you trust to get your products from point A to point Z and all the various touch points they will make in between. Keeping this in mind, identifying the right carrier to deliver your shipments based on preference of ground delivery, overnight delivery or any other shipping options is a must. Incorporating a multi-carrier strategy into your shipping plan not only provides you with more shipping opportunities, but it also allows you to stay competitive when it comes to your shipping spend. Make sure you factor this into your shipping efforts to ensure you gain the best rates while also gaining the best ROI on your shipping overhead.
Finally, it’s important to remember that successful sellers plan for success… therefore, they look at all the factors that influence their online selling experience. This includes shipping, which should be a priority among any multi-channel seller. Though multi-faceted and often complex for many sellers to navigate alone, there are industry leaders to help online sellers strengthen – and save on – their shipping operations.