The website Crucial Vacuum was established, selling direct-to-consumer via it’s own website along with Amazon & Ebay
It took off! Many expensive mistakes were made that ate away months of runway, consumed time, money, and energy.
Over the following years, Crucial grew to a $10M in sales across 15 different marketplaces. Crucial today ranks as one of the Top 250 Amazon sellers.
Technology issues with scaling and automating their operation plagued Crucial and stunted their growth — out of that problem, Skubana was born.
Listening carefully to sellers, we understood their frustrations. They utilized consultants that provided zero results. They were frustrated and they were not alone.
We realized we had the expertise to help e-commerce businesses scale quickly. We knew we can actually deliver on their asks, and decided to go all in.