How to Align Your Ecommerce Email Marketing with the Customer Journey

Email is a more competitive marketing channel than ever before, and customers expect personalized, relevant content from their favorite brands. Effective email marketing requires careful attention to each shopper’s progression through the customer journey to respond to their unique […]

By |2020-03-16T14:38:23-04:00December 16th, 2019|Digital Marketing|

Key Metrics to Measure and Optimize Ahead of Prime Day – Webinar

Amazon’s Prime Day is around the corner. Are you prepared to make the most out of the biggest online shopping holiday of 2019?

We partnered with the experts from Tinuiti (formerly CPC Strategy) to discuss our secrets for taking your Prime Day strategy to the next level!

In this webinar, we review the best practices […]

By |2019-06-14T10:20:49-04:00June 6th, 2019|Digital Marketing, eCommerce Best Practices, Webinar|

Bulletproof D2C Go-to-Market Strategies

Are you focused on growing your D2C brand? Make sure you do it the right way!

We teamed up with our partners at Shogun to reveal what it takes to make your brand relevant and increase your revenue without spending more!

This session will be jam-packed with many actionable tactics your brand […]

By |2019-04-29T19:16:15-04:00April 29th, 2019|Digital Marketing, eCommerce Best Practices, Webinar|


Commerce is changing fast! Do you have what it takes to keep up and adapt?

This session will cover the following:

How to get rank on Google with no ad spending by optimizing

  • Speed
  • Backlinks
  • Content


By |2019-03-04T11:58:43-04:00March 4th, 2019|Digital Marketing, eCommerce Best Practices, Webinar|

Why Branding is So Important for Your eCommerce Business

Why Branding is So Important for Your eCommerce Business

This is a guest post written by Ryan Gould. Ryan is the Vice President of Strategy and Marketing Services at Ryan is known for taking complex marketing and business challenges and developing solutions that simplify processes while driving customer outcomes […]

By |2019-01-21T17:17:44-04:00January 23rd, 2019|Digital Marketing|

The Rise of Social Media Shopping – Should You Join In?

This is a guest post written by Jake Rheude. Jake is the Director of Marketing for Red Stag Fulfillment, an ecommerce fulfillment warehouse that was born out of ecommerce. He has years of experience in ecommerce and business development. In his free time, Jake enjoys reading about business […]

By |2018-09-07T18:12:17-04:00September 11th, 2018|Digital Marketing, eCommerce News|

Your Online Store Needs Popups: Here’s Why

Love ‘em or hate ‘em, popups are here to stay.

If you have browsed the internet any time in the past, oh, few decades or so, we’re sure you’ve noticed the huge increase in popup forms that have been splashing across even the most successful websites.

In fact, popups have […]

By |2018-05-30T14:30:10-04:00April 3rd, 2018|Digital Marketing, eCommerce Best Practices|

3 Strategies for Using Video Content to Drive Traffic to Amazon

This is a guest post written by Mike Begg. Mike Begg is the co-founder of AMZ Advisers and AMZ Lens. Mike and his team has been able to achieve incredible growth on the Amazon platform […]

By |2018-05-18T11:54:03-04:00March 29th, 2018|Digital Marketing, eCommerce Best Practices|

Getting Real About Nexus and Sales Tax Compliance

This is a guest post by Alex Koral is an Industry Outreach Analyst for Sovos. Alex joined Sovos after graduating from the University of Colorado Law School in 2015, initially working as a legal researcher for beverage alcohol regulations. Since joining, Alex has branched […]

By |2018-05-18T11:56:00-04:00November 29th, 2017|Digital Marketing, eCommerce Best Practices, eCommerce News|

Making Fulfillment Fun: How to Increase Customer Engagement

Ross Beyeler | Making Fulfillment Fun: How to Increase Customer EngagementThis is a guest post by Ross Beyeler. Ross is the Founder of Growth Spark, an agency that helps e-commerce companies grow by building unique web experiences that convert visitors into […]

By |2017-07-10T11:55:36-04:00November 8th, 2017|Digital Marketing, Fulfillment & Logistics|

Pros, Cons, and Challenges of Organic vs. Artificial E-Commerce Growth

E-commerce revolutionized the way we shop. It put an end to hunting through stores for batteries, or figuring out how to secure a new couch to a small car. One company in particular set the gold standard for business-to-customer interaction in this new frontier.

What started off as an

By |2017-07-06T10:01:38-04:00October 18th, 2017|Digital Marketing|

How to Structure Your Emails to Get Product Reviews

Building brand loyalty is essential for your business. There is almost no better way to strengthen consumer trust than with a plethora of product reviews. Product reviews can help ameliorate the decision-making process for new customers, drive conversions, and increase brand awareness for new companies. According to a Nielsen report, […]

By |2017-07-05T15:41:32-04:00October 10th, 2017|Digital Marketing|

How to Approach Landing Page Automation and Creation

Marketing automation can be obnoxious sometimes (like the automated messages you get in Twitter after following someone), but it’s here to stay for good reason. Automating marketing processes like landing pages will save you time and money, and improve ROI.

Automation allows you to create drip feed email campaigns, use data […]

By |2018-06-07T12:36:12-04:00October 3rd, 2017|Digital Marketing|

Amazon’s Brand-Building Abilities

This is a guest post by e-commerce writer Hendrik Laubscher. Check out his blog for more of his work.

I’ve noticed an underlying assumption that Amazon runs off other brands, but cannot build their own. This lack of Amazon’s brand-building abilities is something that Walmart is trying […]

By |2018-05-18T11:58:04-04:00September 20th, 2017|Digital Marketing, eCommerce News|

Create Artificial Scarcity to Catapult Your Conversions

We’re all about helping you increase your conversions so you can start earning more money in your business. One timeless marketing strategy that increases sales and conversions across the board is scarcity. Scarcity alone is responsible for a 226% jump in sales in one test. We don’t […]

By |2017-06-20T13:16:57-04:00September 14th, 2017|Digital Marketing, Skubana Updates|

8 Best Practices for Attending E-Commerce Trade Shows in Asia

This is a guest post by the Global Sources team. Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China. The core business facilitates trade between Asia and the world using English-language media such as online marketplaces (, trade […]

By |2017-05-25T13:33:57-04:00August 17th, 2017|Digital Marketing|

How a Multi-Million Dollar E-Commerce Business Manages Inventory and Maintains 100% Positive Reviews

Launching an e-commerce business is simple enough. All you need is a supplier, a space to unpack and repack everything, and the ability to list on eBay or another online marketplace. That’s where most of us start out.

Unfortunately, there’s a big difference between selling online and launching a successful e-commerce […]

By |2017-08-16T09:28:15-04:00August 15th, 2017|Digital Marketing|

How Will Amazon’s Google Shopping Ads Impact Your Business?

This is a guest post by Kurt Prosser. Kurt is Managing Partner at Easton Digital. Easton Digital helps small and mid-sized retailers grow sales through online advertising. Kurt is also co-founder of and and host of the Columbus eCommerce Meetup Group.

Last December, Amazon began running […]

By |2017-06-12T10:37:33-04:00August 9th, 2017|Amazon Tips & Tricks, Digital Marketing|

This Is How E-commerce Brands Can Optimize Campaigns For Conversions

This is a guest post by Megan Morreale of Taboola. Taboola is the world’s leading content discovery platform, serving 360B recommendations to over 1B unique visitors each month on the web’s most innovative publisher sites. To learn more about how Taboola can help you A/B test your site content,

By |2017-07-20T10:36:14-04:00July 20th, 2017|Digital Marketing|

How to Lower Advertising Cost of Sales

Traffic remains king in e-commerce, and if you’re selling on Amazon, sponsored ads could be your best friend. When done right, they drive relevant, high-converting traffic to your product listings. However, one of their downfalls is it can get expensive to run experiments and optimize. It […]

By |2017-05-25T00:34:44-04:00June 20th, 2017|Digital Marketing|

11 Advanced Tips for Multi-Channel E-commerce Marketing

There’s plenty of advice about multi-channel e-commerce marketing on the web, but the majority of it is basic and, in several cases, outdated. Therefore, merchants who have gone multi-channel ask the inevitable question: What do I do to gain a competitive edge?

While you’ve done a great job at expanding the […]

By |2017-06-06T20:31:01-04:00June 1st, 2017|Digital Marketing|

Email Marketing Automation: How and Why It Is Essential

This is a guest post by Reshu Rathi. Reshu is the Digital Marketing Manager at Betaout, a customer segmentation and marketing automation platform for e-commerce. Her job is to create content & marketing campaigns to help e-commerce marketers personalize their marketing & increase conversion. When she’s not working she spends […]

By |2017-04-14T12:51:05-04:00April 25th, 2017|Digital Marketing|

The Ultimate Shopify Plus Tech Stack: Every App You Need to Run & Automate Your Business

Battles aren’t just won with the right skills; you need the right sword and armor, too. I’m not a huge technology buff, but I think outside the box to solve problems I encounter every day as an e-commerce business owner, and usually software is the perfect way to do it. […]

By |2019-09-19T17:49:16-04:00April 11th, 2017|Digital Marketing, eCommerce Best Practices, eCommerce News|

How The #1 Coffee Company Built an E-Commerce Empire

Coffee and e-commerce is truly a love story for the ages, as shown by our Valentine’s Day webinar with Death Wish Coffee + Skubana. This past Valentine’s, I sat down [virtually] with Dustin Alexander and Eric Donovan of Death Wish Coffee to discuss how they regularly double their e-commerce […]

By |2018-05-21T12:14:39-04:00March 28th, 2017|Digital Marketing, Webinar|

The Untapped Potential of Marijuana in E-commerce

The decriminalization and legalization of medical marijuana is becoming more prevalent across the country. However, cannabis has always been a subject of controversy in the United States. This remains true, despite it being legalized in Colorado, Washington, Alaska, and Oregon.

Marijuana is now legal for more than 13 million people in […]

By |2018-05-18T11:56:20-04:00March 23rd, 2017|Digital Marketing, eCommerce Best Practices, eCommerce News|

What I Learned From an Email Marketing Mistaek, and How it Can Help You

Hey all! My name is Andrew Maffettone, I am the lead marketing guy here at Skubana. I’ve only been with Skubana for a couple of months now but I’ve been helping our CEO Chad Rubin with his other ventures for quite some time.

I’d like to think I do […]

By |2017-06-14T09:49:30-04:00February 19th, 2017|Digital Marketing|

Amazon Sellers Must Stop Selling Like It’s 2016 – Here’s Four Trends to Win in 2017

When Amazon sellers look at their financials for 2016, they typically look at everything they’ve done and what is working in the current online retail environment.

Here at Skubana, we’re already thinking about your next steps for 2017 and how you need to prepare for what’s ahead.

Amazon has made some major […]

By |2017-06-14T15:39:22-04:00October 24th, 2016|Digital Marketing|

The VAT Implications of Selling via Multi-Channels in the European Union

This article was written and contributed by helps online retailers trade internationally and successfully without being burdened by complex European Value Added Tax (VAT) legislation. is a team of VAT experts who provide first class expertise in international VAT compliance in […]

How to Find Your Next Killer Product

Let’s be clear – no one needs another silicone baking mat.

If you’re looking to excel as a seller, you’re going to have to do more than find top selling products to copy.  The good news is; it’s not as difficult as it sounds if you take a smart approach.  This […]

Duplicate Content, And The Importance of Unique, Optimized Product Listings

Here at Skubana, it’s our dream to revolutionize the world of e-commerce by allowing sellers to work on their businesses and not in them. To accomplish this, all sellers must have the basics down when it comes to creating unique content on their product listings. To accomplish this, check […]

Amazon Brands: Facets and Tenets

In the world of brick and mortar, your brand is everything. Your reputation drives your sales and vice versa. In “real life,” the buyer can look you in the eye and shake your hand if you are the salesperson or shop owner. They can touch and see and feel the […]

Why You Should Stop Reselling and Start Manufacturing

Your E-commerce success depends on your inventory more than anything else.

If you’re a reseller, selling what you’ve purchased at a price higher than you paid can be a difficult undertaking if you don’t take a strategic approach to your inventory (keep in mind that swan […]

By |2017-06-30T02:25:35-04:00May 6th, 2016|Digital Marketing, eCommerce Best Practices|

The Evolution of Amazon Prime and Their Followed Success

Name any service that is more than 10 years old, has added a significant amount of revenue for a business and has country specific programs that is part of a single business? I suspect that you will answer, a loyalty program that is run by a bank, airline […]

By |2017-05-15T08:54:52-04:00March 31st, 2016|Digital Marketing|

Unboxing Club W. – What We’ve Learned from Shopping Online

We shopped with top online seller Club W to discover their best practices when it comes to the shipping & branding of their products. Take note and apply these money saving tips to your e-commerce business.

By |2017-05-15T08:54:52-04:00February 26th, 2016|Digital Marketing, eCommerce Best Practices|

How Steve Chou Perfected his Work & Life Balance while running two, 6-Figure Companies

For many of us,  finding that beautiful balance between work and life is so unattainable. Either we’re working too hard, or not working hard enough — but for Steve Chou, he found that perfect balance where his family keeps him grounded, while running two strong businesses. In today’s Skubana Mastery […]

By |2018-05-23T15:57:29-04:00December 22nd, 2015|Digital Marketing, eCommerce Best Practices, Webinar|

How to Use Customer Reviews to Increase E-Commerce Profits by 68%

Converting traffic into leads or sales is one of the primary goals of marketing, and it’s also one of the most difficult parts of running an e-commerce store.

Without the ability to try, see, or test products before purchasing them, consumers have to make a decision based on trust, which can […]

By |2017-06-30T02:06:19-04:00December 10th, 2015|Digital Marketing, eCommerce Best Practices|

Marketing Expert Neil Patel Shares Effective Strategies to Outperform Your Competition

Neil Patel is a name that the e-commerce world has engraved on a gold heart locket. He’s the content marketing expert who runs the extremely popular advice blog Quicksprout, that focuses on providing SEO content writing tips and strategies. If you haven’t heard of Neil Patel, then you better start preparing […]

By |2018-05-23T16:00:14-04:00December 8th, 2015|Digital Marketing, eCommerce Best Practices, Webinar|

With 4,330% Growth Since Inception, Quantum Networks Looks to Revolutionize E-Commerce

Quantum Networks is listed as one of the top 500 e-commerce companies in the country and experienced 100% growth each year for the past three years. What has Quantum Networks done right to achieve this exponential success? This company, founded by three friends, changed online retail by working with brands to bring an […]

By |2018-05-23T16:02:08-04:00December 3rd, 2015|Digital Marketing, eCommerce Best Practices, Webinar|

The Essential Tools & Strategies for Increasing Your International Market Presence — With Hendrik Laubscher

The International market is often forgotten for most American e-commerce sellers. The idea of having products shipped to Europe scares most sellers due to shipping costs. Hendrik Laubscher advises against this hesitance and has come on our show to discuss alternative tools and marketplaces for efficient international selling.

In the Tenth episode of Skubana’s E-Commerce Mastery […]

By |2018-05-23T16:03:12-04:00November 24th, 2015|Amazon Tips & Tricks, Digital Marketing, Webinar|

What to Do After Amazon Product Ads Breaks Up With You – Alternative Marketing Channels for E-commerce

Amazon announced that on October 31st, they will be shutting down Amazon Product Ads and Text ads. Amazon product ads have been a huge part of marketing for many online retailers for some time, and there’s no doubt that e-commerce businesses are going to acutely notice the loss of the […]

By |2017-06-30T02:37:18-04:00October 30th, 2015|Digital Marketing|

How to Retain 5% of Your Customers to Increase Your E-Commerce Sales by 25% with CLV

Customer lifetime value, or CLV, is the most important metric you can use to track profitability in e-commerce.

You need it to make crucial decisions regarding profitability, advertising budget, and marketing strategy.

It’s also more valuable than other metrics such as click-through rates, micro conversion/conversion rates, or bounce and exit rates, because […]

By |2017-07-03T08:32:18-04:00October 16th, 2015|Digital Marketing, eCommerce Best Practices|

How to Optimize Your E-Commerce Business, Increase Profits & Have the Most Profitable Q4 Yet

We’re happy to feature Kenny Kane, the COO of StupidCancer.Org & Branding Expert as Skubana’ guest blogger this week. Kenny plays a pivotal role in Stupid Cancer’s operations including their e-commerce business, IT, content curation, social media strategy, broadcast communications, mobile platforms, fiscal oversight, CRM/CMS, internships, fundraising, […]

By |2018-05-23T16:34:46-04:00October 2nd, 2015|Digital Marketing, eCommerce Best Practices|

You’re Losing 68.53% of Sales from Cart Abandonment – Here’s How to Fix It

It has been estimated that this year alone $4 trillion worth of merchandise will be left behind online by customers. Its safe to say that inevitably a shopping cart will be abandoned within your e-commerce store. This is an unfortunate, and frightening statistic for e-commerce sellers, but realize […]

By |2020-01-07T12:49:03-04:00August 4th, 2015|Digital Marketing|

The Lowdown on the Latest Ecommerce News is Here

Psyched for the weekend? It’s almost here people, but before you put your feet up, play a round of golf, or binge watch your favorite show on Netflix check out the latest ecommerce news.

Missing out on these updates could be costing your business money. Just sayin.

Instagram’s Billion-Dollar Niche

Chad Rubin|2018-05-18T11:58:29-04:00July 31st, 2015|Digital Marketing, eCommerce News, Marketplaces|

How to Get Your Slice of Amazon’s Billion Dollar Online Grocery Market

Every once in a while, a certain e-commerce category becomes the talk of the town.

It’s like finding the next selfie stick, or GoPro case. For a time, it’s kept a secret on Amazon with only a few sellers winning their share, but as soon as it becomes mainstream, all Amazon […]

An Open Letter to All Shipworks/Endicia Customers

Shipworks-Endicia-SolutionsDear Shipworks/Endicia Customer:

You may have received an email from Shipworks informing you that they will no longer support your USPS shipping needs if you have an Endicia account beginning April 1.

With only 10 days left you’re probably thinking:

“What am I […]

By |2018-05-18T11:58:43-04:00March 23rd, 2015|Digital Marketing, eCommerce News|

The USPS ePacket Program and How It Affects Your E-Commerce

EPacket-ECommerce-Seller-ProblemsAs an e-commerce seller, or someone looking to start selling online, are you aware of what the USPS ePacket program is, and how it can be hugely undercutting your business?

For those of you who are unaware of this program here’s an 

By |2017-06-20T09:44:07-04:00March 2nd, 2015|Digital Marketing, Fulfillment & Logistics|

Skubana’s E-Commerce Predictions for 2015


The e-commerce landscape is vast and truly knows no bounds. It may be difficult to keep up with what may be happening next, or what’s important. We here at Skubana would like to offer our contributions to the expert e-commerce predictions that […]

By |2018-05-30T11:23:17-04:00February 23rd, 2015|Digital Marketing, Fulfillment & Logistics|