This is a guest post written by Jake Rheude. Jake is the Director of Marketing for Red Stag Fulfillment, an ecommerce fulfillment warehouse that was born out of ecommerce. He has years of experience in ecommerce and business development. In his free time, Jake enjoys reading about business […]
Love ‘em or hate ‘em, popups are here to stay.
If you have browsed the internet any time in the past, oh, few decades or so, we’re sure you’ve noticed the huge increase in popup forms that have been splashing across even the most successful websites.
In fact, popups have […]
This is a guest post by Ross Beyeler. Ross is the Founder of Growth Spark, an agency that helps e-commerce companies grow by building unique web experiences that convert visitors into […]
Your marketing worked! A customer has placed an order on your website. All that’s left is to pack it up and ship it.
Every e-commerce order has to go through packing and shipping, but many sellers aren’t making the most out of the order fulfillment process. Every order is an opportunity […]
Building brand loyalty is essential for your business. There is almost no better way to strengthen consumer trust than with a plethora of product reviews. Product reviews can help ameliorate the decision-making process for new customers, drive conversions, and increase brand awareness for new companies. According to a Nielsen report, […]
Marketing automation can be obnoxious sometimes (like the automated messages you get in Twitter after following someone), but it’s here to stay for good reason. Automating marketing processes like landing pages will save you time and money, and improve ROI.
Automation allows you to create drip feed email campaigns, use data […]
This is a guest blog post by Jeff Epstein, Founder and CEO of Ambassador. Ambassador relationship marketing software streamlines all your word-of-mouth marketing efforts — via […]
This is a guest post by e-commerce writer Hendrik Laubscher. Check out his blog for more of his work.
I’ve noticed an underlying assumption that Amazon runs off other brands, but cannot build their own. This lack of Amazon’s brand-building abilities is something that Walmart is trying […]
We’re all about helping you increase your conversions so you can start earning more money in your business. One timeless marketing strategy that increases sales and conversions across the board is scarcity. Scarcity alone is responsible for a 226% jump in sales in one test. We don’t […]
Who doesn’t love the speed and convenience of ordering online? Want a pizza? Get it with the click of a button. Need a new lamp? A fancy tool box? Beer? No need to leave the house when you can order it from your favorite e-commerce store. Convenience is the name […]
This is a guest post by the Global Sources team. Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China. The core business facilitates trade between Asia and the world using English-language media such as online marketplaces (GlobalSources.com), trade […]
How a Multi-Million Dollar E-Commerce Business Manages Inventory and Maintains 100% Positive Reviews
Launching an e-commerce business is simple enough. All you need is a supplier, a space to unpack and repack everything, and the ability to list on eBay or another online marketplace. That’s where most of us start out.
Unfortunately, there’s a big difference between selling online and launching a successful e-commerce […]
This is a guest post by Kurt Prosser. Kurt is Managing Partner at Easton Digital. Easton Digital helps small and mid-sized retailers grow sales through online advertising. Kurt is also co-founder of ModveraLighting.com and BobcatLighting.com and host of the Columbus eCommerce Meetup Group.
Last December, Amazon began running […]
This is a guest post by Darren DeMatas. Darren has an MBA in Internet Marketing, but hangs his hat on 10+ years of experience in the trenches. Follow him on Twitter or […]
Traffic remains king in e-commerce, and if you’re selling on Amazon, sponsored ads could be your best friend. When done right, they drive relevant, high-converting traffic to your product listings. However, one of their downfalls is it can get expensive to run experiments and optimize. It […]
There’s plenty of advice about multi-channel e-commerce marketing on the web, but the majority of it is basic and, in several cases, outdated. Therefore, merchants who have gone multi-channel ask the inevitable question: What do I do to gain a competitive edge?
While you’ve done a great job at expanding the […]
This is a guest post by Reshu Rathi. Reshu is the Digital Marketing Manager at Betaout, a customer segmentation and marketing automation platform for e-commerce. Her job is to create content & marketing campaigns to help e-commerce marketers personalize their marketing & increase conversion. When she’s not working she spends […]
Battles aren’t just won with the right skills; you need the right sword and armor, too. I’m not a huge technology buff, but I think outside the box to solve problems I encounter every day as an e-commerce business owner, and usually software is the perfect way to do it. […]
Coffee and e-commerce is truly a love story for the ages, as shown by our Valentine’s Day webinar with Death Wish Coffee + Skubana. This past Valentine’s, I sat down [virtually] with Dustin Alexander and Eric Donovan of Death Wish Coffee to discuss how they regularly double their e-commerce […]
The decriminalization and legalization of medical marijuana is becoming more prevalent across the country. However, cannabis has always been a subject of controversy in the United States. This remains true, despite it being legalized in Colorado, Washington, Alaska, and Oregon.
Marijuana is now legal for more than 13 million people in […]
This is a guest post by Sujan Patel. Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest […]
Hey all! My name is Andrew Maffettone, I am the lead marketing guy here at Skubana. I’ve only been with Skubana for a couple of months now but I’ve been helping our CEO Chad Rubin with his other ventures for quite some time.
I’d like to think I do […]
When Amazon sellers look at their financials for 2016, they typically look at everything they’ve done and what is working in the current online retail environment.
Here at Skubana, we’re already thinking about your next steps for 2017 and how you need to prepare for what’s ahead.
Amazon has made some major […]
This article was written and contributed by SimplyVat.com. SimplyVAT.com helps online retailers trade internationally and successfully without being burdened by complex European Value Added Tax (VAT) legislation. SimplyVAT.com is a team of VAT experts who provide first class expertise in international VAT compliance in […]
Let’s be clear – no one needs another silicone baking mat.
If you’re looking to excel as a seller, you’re going to have to do more than find top selling products to copy. The good news is; it’s not as difficult as it sounds if you take a smart approach. This […]
Here at Skubana, it’s our dream to revolutionize the world of e-commerce by allowing sellers to work on their businesses and not in them. To accomplish this, all sellers must have the basics down when it comes to creating unique content on their product listings. To accomplish this, check […]
In the world of brick and mortar, your brand is everything. Your reputation drives your sales and vice versa. In “real life,” the buyer can look you in the eye and shake your hand if you are the salesperson or shop owner. They can touch and see and feel the […]
Your E-commerce success depends on your inventory more than anything else.
If you’re a reseller, selling what you’ve purchased at a price higher than you paid can be a difficult undertaking if you don’t take a strategic approach to your inventory (keep in mind that swan […]
Name any service that is more than 10 years old, has added a significant amount of revenue for a business and has country specific programs that is part of a single business? I suspect that you will answer, a loyalty program that is run by a bank, airline […]
We shopped with top online seller Club W to discover their best practices when it comes to the shipping & branding of their products. Take note and apply these money saving tips to your e-commerce business.
For many of us, finding that beautiful balance between work and life is so unattainable. Either we’re working too hard, or not working hard enough — but for Steve Chou, he found that perfect balance where his family keeps him grounded, while running two strong businesses. In today’s Skubana Mastery […]
Converting traffic into leads or sales is one of the primary goals of marketing, and it’s also one of the most difficult parts of running an e-commerce store.
Without the ability to try, see, or test products before purchasing them, consumers have to make a decision based on trust, which can […]
Neil Patel is a name that the e-commerce world has engraved on a gold heart locket. He’s the content marketing expert who runs the extremely popular advice blog Quicksprout, that focuses on providing SEO content writing tips and strategies. If you haven’t heard of Neil Patel, then you better start preparing […]
Quantum Networks is listed as one of the top 500 e-commerce companies in the country and experienced 100% growth each year for the past three years. What has Quantum Networks done right to achieve this exponential success? This company, founded by three friends, changed online retail by working with brands to bring an […]
The Essential Tools & Strategies for Increasing Your International Market Presence — With Hendrik Laubscher
The International market is often forgotten for most American e-commerce sellers. The idea of having products shipped to Europe scares most sellers due to shipping costs. Hendrik Laubscher advises against this hesitance and has come on our show to discuss alternative tools and marketplaces for efficient international selling.
In the Tenth episode of Skubana’s E-Commerce Mastery […]
What to Do After Amazon Product Ads Breaks Up With You – Alternative Marketing Channels for E-commerce
Amazon announced that on October 31st, they will be shutting down Amazon Product Ads and Text ads. Amazon product ads have been a huge part of marketing for many online retailers for some time, and there’s no doubt that e-commerce businesses are going to acutely notice the loss of the […]
Customer lifetime value, or CLV, is the most important metric you can use to track profitability in e-commerce.
You need it to make crucial decisions regarding profitability, advertising budget, and marketing strategy.
It’s also more valuable than other metrics such as click-through rates, micro conversion/conversion rates, or bounce and exit rates, because […]
We’re happy to feature Kenny Kane, the COO of StupidCancer.Org & Branding Expert as Skubana’ guest blogger this week. Kenny plays a pivotal role in Stupid Cancer’s operations including their e-commerce business, IT, content curation, social media strategy, broadcast communications, mobile platforms, fiscal oversight, CRM/CMS, internships, fundraising, […]
It has been estimated that this year alone $4 trillion worth of merchandise will be left behind online by customers. Its safe to say that inevitably a shopping cart will be abandoned within your e-commerce store. This is an unfortunate, and frightening statistic for e-commerce sellers, but realize […]
Psyched for the weekend? It’s almost here people, but before you put your feet up, play a round of golf, or binge watch your favorite show on Netflix check out the latest ecommerce news.
Missing out on these updates could be costing your business money. Just sayin.
Instagram’s Billion-Dollar Niche
Every once in a while, a certain e-commerce category becomes the talk of the town.
It’s like finding the next selfie stick, or GoPro case. For a time, it’s kept a secret on Amazon with only a few sellers winning their share, but as soon as it becomes mainstream, all Amazon […]
Dear Shipworks/Endicia Customer:
You may have received an email from Shipworks informing you that they will no longer support your USPS shipping needs if you have an Endicia account beginning April 1.
With only 10 days left you’re probably thinking:
“What am I […]