DNVB: A Detailed Breakdown of the Ultimate DNVB List

By |2019-10-17T09:46:10-04:00September 25th, 2019|eCommerce News|

As defined by the founder of Bonobos in a well-known post to Medium, the Digitally Native Vertical Brand (DNVB) is “a brand born online with a ‘maniacal’ focus on the customer experience. While a DNVB may start online it often extends to a brick-and-mortar manifestation. Unlike typical e-commerce companies, digitally native vertical brands control their own distribution.”

In a follow-up article, the author created a living list of DNVB brands, but the list lacks detail beyond company names. We’ve taken his idea further, adding company bios and apps/software critical to optimizing the customer experience. We hope it helps you along in your journey.

AdoreMe

Founder(s): Morgan Hermand-Waiche

Year founded: 2011

Headquarters: New York, NY

Company bio

Adore Me is a women’s intimates company based in New York City. The company manufactures and sells lingerie, sleepwear, swimwear, activewear, and other products. The brand offers inclusive intimates in sizes ranging from petite to plus. The company was started by Morgan Hermand-Waiche in 2010 while he was an MBA student at Harvard Business School.

Most Recent Valuation

Adore Me has a post-money valuation in the range of $10M to $50M as of Jul 23, 2013 according to PrivCo.

Apps/Tools

  • E-commerce platform: Magento
  • Email and Marketing: Sendgrid
  • Customer Service: Olark, Intercom, Zendesk

Allbirds

Founder(s): Tim Brown, Joey Zwillinger

Year founded: 2015

Headquarters: San Francisco, CA

Company bio

Allbirds is an American company which uses a direct-to-consumer approach and is aimed at designing environmentally friendly footwear. Allbirds’ first shoe was the Wool Runner, which is made from New Zealand superfine merino wool. The company claims to keep the brand as eco-friendly as possible and is a certified B Corporation.

Most Recent Valuation

Allbirds has a post-money valuation in the range of $1B to $10B as of Oct 11, 2018 according to PrivCo

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: Mailchimp, SocialCaptain, Mailgun, Beltology
  • Customer Service: Zendesk, Zopim

Aloha

Founder(s): Constantin Bisanz

Year founded: 2015

Headquarters: New York, NY

Company bio

ALOHA creates organic products meant to be savored and enjoyed without sacrificing taste or nutrition with focus on Protein Powder, Protein Bars, and Protein Drinks categories.

Most Recent Valuation

ALOHA has a post-money valuation in the range of $10M to $50M as of Nov 21, 2013 according to PrivCo

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Mailgun, Postmark, Mailchimp
  • Customer Service: Zendesk

American Giant

 

Founder(s): Bayard Winthrop

Year founded: 2011

Headquarters: San Francisco, CA

Company bio

American Giant was founded in February 2012 by Bayard Winthrop, former head of Chrome Industries, to address what he saw as a lack of affordably priced high-quality American-made products. He believed that by selling direct to the customer, a business could save enough on distribution and marketing to sell at mainstream prices products manufactured in America. The company was named one of the 50 Most Innovative Companies by Fast Company in 2015 and cited for “breathing new life into U.S. apparel manufacturing” initially the company’s products were all made at a factory in Brisbane, California.

Most Recent Valuation

In 2015, the company had a valuation of $74 million

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: Klaviyo
  • Customer Service: Hotjar, Zendesk, Zopim, Olark

Away

Founder(s): Jennifer Rubio, Stephanie Korey

Year founded: 2015

Headquarters:  New York, NY

Company bio

Away is an American travel and lifestyle brand. It is best known as a luggage designer, manufacturer and retailer in New York City. Away have raised $31 million in financing and sold more than 300,000 suitcases.

Most Recent Valuation

Away’s new valuation, up from $400 million in 2018, firmly places Away into the unicorn club. It joins several other recently added female-founded companies to the exclusive group, such as Rent the Runway and Glossier.

Apps/Tools

  • E-commerce platform: Spree
  • Email and Marketing: Simon Data
  • Customer Service: Hotjar, Kustomer, Olark

AYR

Founder(s): Jac Cameron, Maggie Winter

Year founded: 2014

Headquarters: New York, NY

Company bio

AYR is an e-commerce driven womenswear line headquartered in New York City. The name AYR is an acronym for “All Year Round.”​ The line offers a range of womenswear clothing, with a focus on denim. AYR launched exclusively online but has expanded with a studioshop and through wholesale partnerships.

Most Recent Valuation

$22m – $33m (Dealroom.co estimates Jun 2016)

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: Klaviyo
  • Customer Service: Olark, Talkable

Beltology

Founder(s): Andrew Heffernan, Anna Lundberg

Year founded: 2014

Headquarters: New York, NY

Company bio

A Beltology belt stretches up to 2-3 inches of its original length. They use high quality waxed cotton, rayon or polyester straps.This elastic material allows the belt to easily stretch & return to its original length.Their belts have no holes – the prong passes simply through the webbing of the strap anywhere customers feel fits best.

Their buckles are made from Zamak metal, a family of alloys with a zinc base and aluminum, magnesium & copper alloying elements. This gives the buckles a heavy & sturdy look and feel. The Beltologists select from premium full-grain leather for their trims, allowing their belts to wear better over time

Most Recent Valuation

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Klaviyo
  • Customer Service: LiveChat, Zendesk

Bevel

Founder(s): Tristan Walker

Year founded: 2013

Headquarters: Palo Alto, CA

Company bio

Walker & Company Brands introduced Bevel Trimmer, a flagship brand and the first and only end to end shaving system designed to help reduce and prevent shaving irritation. It was shepherded from concept to finished product by Mir Anwar and Mari Sheibley, Walker & Company’s director of operations and creative director, respectively, along with some help from the design firm Bone & Black (whose founder, Martin Bone, currently serves as creative director at Eileen Fisher and previously worked at Philips’s men’s grooming unit).

Most Recent Valuation

Apps/Tools

  • E-commerce platform Spree, Solidus
  • Email and Marketing: Mailchimp
  • Customer Service: Zendesk, Yotpo, Zopim, Survata

BlackMilk

blackmilk logo 2

Founder(s): James Lillis

Year founded: 2009

Headquarters: Brisbane, Australia

Company bio

Black Milk is an online fashion brand that offers clothing products and accessories for women. Its product portfolio includes leggings, swimsuits, bodysuits, skirts, dresses, catsuits, suspenders, jackets, gym clothes, beanies, hosiery, unisex products, shoes, tops, and more.

Apps/Tools

  • E-commerce platform: Magento
  • Email and Marketing: Mailchimp
  • Customer Service: Opinionlab

Bonobos

Founder(s): Brian Spaly

Year founded: 2007

Headquarters: New York, NY

Company bio

Bonobos is a DNVB focused on delivering great fit, excellent customer experience, and a fun approach to menswear. Launched online in 2007 with its signature line of better-fitting men’s pants, Bonobos is now the largest apparel brand ever built on the web in the United States. In 2011 Bonobos extended offline, launching Bonobos Guideshops, e-commerce stores that deliver personalized, one-to-one service to those wanting to experience the brand in person.

In 2012, Bonobos expanded its distribution partnering with Nordstrom, bringing Bonobos apparel into select doors nationwide and to Nordstrom.com. Across channels, Bonobos is focused on delivering a well-targeted brand promise: world-class fit, an innovative shopping experience and an energetic brand spirit.

Most Recent Valuation

Bonobos was acquired by Walmart for $310 million

Apps/Tools

  • E-commerce platform Spree
  • Email and Marketing: Postmark, Adroll, Twilio Sendgrid
  • Customer Service: Talkable, Getfeedback, Olark, Hotjar

Brilliant Bicycle

Founder(s): Adam Kalamchi

Year founded: 2014

Headquarters: New York, NY

Company bio

The idea for Brilliant started when they went to a bike store and wondered why everything was so expensive and complicated. After a year of crisscrossing the globe talking to customers, designers, and manufacturers, they decided to start Brilliant to modernize the bicycle industry and make it easier for anyone to get a great bike at a great price. Simple, beautiful, and reasonably-priced bicycles are delivered directly to homes, starting at $399

Most Recent Valuation

Brilliant Bicycles has a post-money valuation in the range of $10M to $50M as of May 27, 2015 according to PrivCo.

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: MailChimp, Sumo, Klaviyo
  • Customer Service: Kustomer

Brosa

Founder(s): David Wei, Ivan Lim, Richard Li

Year founded: 2014

Headquarters: Victoria, AU

Company bio

Brosa means ‘smile’ in Icelandic: Brosa’s very first products were raw and natural, inspired by the design philosophies of that region. Brosa has since expanded their range, but the emphasis on delivering new designs and inspiration, accessible pricing, and unmatched customer experiences both online and offline remains front and center. Brosa is changing the face of how Australians furnish their homes. A key pain point in the consumer journey is typically delivery, which is why Brosa owns their own delivery trucks and have their own team of drivers in metro Melbourne and Sydney. Customers can book a time for delivery via SMS, and watch their delivery driver live en route.

Apps/Tools

  • E-commerce platform Spree
  • Email and Marketing: VWO, Ometria, SendGrifd, Vero

Bucketfeet

Founder(s): Raaja Nemani, Aaron Firestein

Year founded: 2011

Headquarters: Chicago, IL

Company bio

Bucketfeet is a footwear company that collaborates with a global community of artists to design limited-edition shoes with the goal of sparking meaningful conversations to create a brighter world.With a network of 40,000 artists from more than 120 countries, Bucketfeet empowers artists to share their stories and perspectives using the universal language of art and the shoe as their canvas. Artists are paid upfront and earn royalties for their custom designs, which are manufactured and sold exclusively by Bucketfeet.

Through a responsive commerce model, the company is disrupting traditional manufacturing cycles and redefining the $300B footwear industry, letting the Bucketfeet community select styles they’d like to purchase and wear to help inform demand. In 2017, Threadless acquired Bucketfeet.

Most Recent Valuation

late growth and acquired – $30m – $45m (Dealroom.co estimates Oct 2015)

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Twilio SendGrid, Klaviyo

Casper

Founder(s): Philip Kim, Neil Parikh, Luke Sherwin, Jeff Chapin and Gabe Flateman

Year founded: 2014

Headquarters: New York, NY

Company bio

Casper is a global sleep company that launched in 2014 with one perfect mattress sold directly to consumers — eliminating commission-driven, inflated prices. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, “how did they do that?”​-sized box. The company is one of the fastest growing consumer brands of all time, and its product line has increased to include sheets, pillows, a matching foundation, and a dog mattress.

Most Recent Valuation

Casper has a post-money valuation in the range of $1B to $10B as of Mar 28, 2019 according to PrivCo

Apps/Tools

  • E-commerce platform non-platform
  • Email and Marketing: Mailgun, Rebelmail
  • Customer Service: Liveperson, Ticketleap

Chubbies

Founder(s): Kyle Hency, Rainer Castillo, Preston Rutherford, and Tom Montgomery

Year founded: 2011

Headquarters: San Francisco, CA

Company bio

Chubbies is an eCommerce company dedicated to men’s short shorts. The company revolves around a customer service-focused business model offering free three-day shipping, free returns, social advertising campaigns, and dedicated human customer service lines.

Most Recent Valuation

Chubbies Shorts has a post-money valuation in the range of $10M to $50M as of Feb 3, 2016 according to PrivCo

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Kaviyo
  • Customer Service: Kustomer

Combatant Gentleman

Founder(s): Vishaal Melwani

Year founded: 2012

Headquarters: Irvine, CA

Company bio

Founded in 2012 by a third-generation tailor, Combatant Gentlemen, or Combat Gent, is one of the world’s first design-to-delivery menswear brands offering premium yet affordable essentials such as suits, shirts, outerwear, denim, accessories and footwear.

Unlike other retailers that outsource production and rely on middlemen, Combat Gent designs its clothing in-house, owns its own factories, plants its own cotton and even raises its own sheep. By controlling the entire product lifecycle, Combat Gent forgoes traditional designer markups and offers high-quality products at approachable prices.

Most Recent Valuation

Combatant Gentlemen has a post-money valuation in the range of $1M to $10M as of Jun 19, 2013 according to PrivCo.

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: Listrak

Cotopaxi

Founder(s): Davis Smith

Year founded: 2014

Headquarters: Salt Lake City, Utah

Company bio

Cotopaxi is a next-generation, direct-to-consumer, outdoor gear and apparel company with a social focused mission of eradicating extreme poverty. Every piece of gear is tied to a humanitarian cause in the world’s poorest countries. Every pack provides between one and three weeks of education to a child, the sale of a water bottle provides six months of clean water and all apparel is tied to health related projects. Cotopaxi’s aim is to help the world’s poorest of the poor and to provide transparency by showing the exact impact of donations.

Most Recent Valuation

Cotopaxi has a post-money valuation in the range of $50M to $100M as of Feb 1, 2017 according to PrivCo

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Klaviyo
  • Customer Service: Yotpo, Zendesk

Cuyana

Founder(s): Karla Gallardo, Shilpa Shah

Year founded: 2011

Headquarters: San Francisco, CA

Company bio

Cuyana is an online fashion brand that believes in fewer, better things. It creates apparel and accessories, designed with a classic, modern aesthetic, sourced from the world’s highest quality materials and crafted to last a lifetime. By selling directly to customers rather than through other retailers, Cuyana is able to offer high-quality, timeless pieces at attainable prices.

Most Recent Valuation

Cuyana has a post-money valuation in the range of $50M to $100M as of Feb 5, 2019 according to PrivCo

Apps/Tools

  • E-commerce platform Magento
  • Email and Marketing: Hubspot, Postmark, Listrack

David Kind

Founder(s): David Barton

Year founded: 2013

Headquarters:

Company bio

DAVID KIND is a collaboration of experienced execs and team members from the best fashion, retail, optical, e-commerce brands in the business: Oliver Peoples, Fred Segal, Paul Smith Spectacles, Bonobos. They are a DNVB providing clients access to high-quality eyewear, with the finest optics, and the luxury of a personal stylist–without having to pay premium prices.

Apps/Tools

  • Email and Marketing: Klaviyo, Sumo

Dollar Shave Club

 

Founder(s): Mark Levine, Michael Dub

Year founded: 2012

Headquarters: Marina del Rey, CA

Company bio

Dollar Shave Club is a monthly membership service that delivers fresh, stainless steel razor blades and other personal grooming products to customers by mail. Home delivery, rather than purchasing through conventional retail stores is an added convenience for customers. In 2014, the company expanded their product line to include Dr. Carver’s Magnanimous Post Shave Moisturizer: the ultimate amnesty after the disruptive act of shaving. Involved with several charity organizations and fundraising efforts, Dollar Shave Club has worked with the Colon Cancer Alliance to raise funds for cancer research.

Most Recent Valuation

Unilever acquired Dollar Shave Club for $1 billion in 2016.

Apps/Tools

  • E-commerce platform non-platform
  • Email and Marketing: Mailgun, Mandrill
  • Customer Service: Livechat, Zendesk

Eloquii

Founder(s): Jodi Arnold, John Auerbach, Julie Carnevale, Steve Zawada

Year founded: 2014

Headquarters: Columbus, OH

Company bio

ELOQUII is a vertically integrated e-commerce destination that offers an online plus size clothing store featuring women’s plus size fashion, clothes and accessories. They bring trend-driven, feminine, polished fashion from the runways to their customer, working on a compressed design cycle and dropping new styles every week.

Most Recent Valuation

Eloquii was acquired by Walmart for $100M on Oct 2, 2018

Apps/Tools

  • E-commerce platform: Demandware
  • Email and Marketing: Bronto, Sumo
  • Customer Service: Yotpo, Zendesk

Ernest Alexander

Founder(s): Ernest Alexander

Year founded: 2009

Headquarters: New York, NY

Company bio

Ernest Alexander is a NYC-based fashion brand, a purveyor of classic, American-made menswear with a refined, modern aesthetic. They specialize in accessories and clothing, catering to the higher-end “accessible luxury” market. They base each of their collections in heritage materials but apply them to modern silhouettes. The resulting style emphasizes clean and classic tailored goods but with a fresh newness and wearability – fine accessories and clothing with unexpected detailing, a touch of fun and a refined, urbane sensibility. Ernest Alexander was named one of GQ’s 2013 Best New Menswear Designers in America, and has been featured in Esquire, The New York Times, Boston Common, GQ, New York Magazine, and a variety of other publications. In 2014, founder and creative director, Ernest Sabine was inducted into the Council of Fashion Designers of America.

Apps/Tools

  • E-commerce platform Shopify

Everlane

Founder(s): Michael Preysman

Year founded: 2011

Headquarters: San Francisco, CA

Company bio

They launched in 2011 with a question: Why would you pay $70 for a t-shirt—that only cost $7 to make?They partner with ethical factories all around the world. Source from their premium Grade-A cashmere to their vegetable-tanned Italian leather. And share the stories behind every product they make with their customer—down to the cost of shipping and materials. It’s a new way of doing things. They call it Radical Transparency.

Most Recent Valuation

Everlane has a post-money valuation in the range of $10M to $50M as of Dec 23, 2013 according to PrivCo

Apps/Tools

  • E-commerce platform: non-platform
  • Email and Marketing: Postmark
  • Customer Service: Bazaarvoice, Zendesk

Fame and Partners

Founder(s): Nyree Corby

Year founded: 2013

Headquarters: Venice, CA

Company bio

Fame & Partners is an apparel and fashion platform intended for women. Fame & Partners is here to bring the global community of style arbiters to special occasion wear. Fame & Partners celebrates each girl’s individuality and help her craft a look that is special, just like her, inspired by the style of those in the world around her, for her special occasion.

Most Recent Valuation

Fame & Partners has a post-money valuation in the range of $10M to $50M as of Apr 20, 2016 according to PrivCo

Apps/Tools

  • E-mail and Marketing: Klaviyo
  • Customer Service: Zendesk

Floyd

Founder(s): Alex O’Dell, Kyle Hoff

Year founded: 2014

Headquarters: Detroit, MI

Company bio

Floyd is a digitally native furniture brand with a mission to change the way people consume, keep, and enjoy their furniture. They create thoughtful products for the way people live today, with a simple online purchase process and easy assembly. Their products are designed in Detroit and sustainably manufactured in the US.

Most Recent Valuation

In March 2018, Floyd raised $5.6 million.

Apps/Tools

  • E-commerce platform: Spree, Solidus
  • Email and Marketing: Klaviyo, Sumo, SendGrid, MailGun
  • Customer Service: Kustomer

Food52

Founder(s): Amanda Hesser, Merrill Stubbs

Year founded: 2009

Headquarters: New York, NY

Company bio

Food52 is a ground-breaking, award-winning destination for a growing community of 13M cooks and home enthusiasts — a one-stop shop where they can be inspired by great ideas and find the tools and tips to bring them to life. From the beginning, co-founders Amanda Hesser and Merrill Stubbs have disrupted the status quo, building a 360-degree hub combining content, commerce, and community. Food52 is proud to work with more than 500 makers around the world to bring high-quality and hard-to-find goods to its Food52 Shop. In 2018, the DNVB launched Five Two, its first-ever direct-to-consumer line of products for kitchen, home and life created exclusively with the Food52 community. With Five Two, Food52 is on a mission to reimagine every room in the house — and remake everything in it.

Most Recent Valuation

Food52 has a post-money valuation in the range of $10M to $50M as of Sep 30, 2014 according to PrivCo

Apps/Tools

  • Email and Marketing: Twilio SendGrid
  • Customer Service: Zendesk Chat, Typeform, Uservoice

Frank & Oak

Founder(s): Ethan Song, Hicham Ratnani

Year founded: 2012

Headquarters: Montreal, Quebec

Company bio

Frank & Oak is a DNVB for menswear with premium threads and a simple, integrated, and personalized shopping experience. Every month, Frank & Oak offers members a limited feed of premium clothing and accessories. Their curators act as a lifestyle partner, offering style advice, personalized product suggestions, and an easy-to-use shopping platform.

Most Recent Valuation

Pre-Money Valuation $30M – Sept 2014; Frank and Oak, the direct-to-consumer clothing brand based out of Montreal, is today announcing the close of a $16 million USD Series C funding round led by Caisse de dépôt et placement du Québec, with participation from Goodwater Capital and Investissement Québec.

Apps/Tools

  • Email and Marketing: Sailthru
  • Customer Service: Kustomer

Glossier

Founder(s): Emily Weiss

Year founded: 2014

Headquarters: New York, NY

Company bio

Glossier, Inc. is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience. Their skincare, makeup, body, and fragrance products are sold in the United States, Canada, Sweden, and the United Kingdom directlyonline and in their New York City showroom.

Most Recent Valuation

Glossier has a post-money valuation in the range of $500M to $1B as of Mar 19, 2019 according to PrivCo

Apps/Tools

  • Email and Marketing: SendGrid, Mailgun

Greats

Founder(s): Jon Buscemi, Ryan Babenzien

Year founded: 2014

Headquarters: Brooklyn, New York

Company bio

GREATS is the first sneaker company to be born in Brooklyn, a place that is modern, cool and connected but founded on tradition and timelessness. They make premium quality essentials, MADE IN ITALY.

Most Recent Valuation

In May 2017, Greats raised $10 million backed by Resolute Venture Partners, JH Partners (lead) and Eric Zinterhofer. In August 2019, Greats was acquired by Steve Madden.

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Bounce Exchange, Iterable
  • Customer Service: Outbrain, Yotpo, Zendesk

Greycork

Founder(s): Alec Babala, Bruce Kim, John Humphrey

Year founded: 2014

Headquarters: Providence, RI

Company bio

Greycork, a furniture startup based in Providence, Rhode Island, that sought to create a stylish, easy-to-assemble alternative to Ikea, closed up shop. Founded by Rhode Island School of Design grads and initially funded via an Indiegogo campaign in 2015, Greycork was one of a number of startups trying to leverage direct shipping (such as Warby Parker or Casper) and technology to revolutionize the furniture market with simple, affordable, high quality, and good-looking sofas, sectionals, shelves, and tables. The company focused on well-designed basics, which it boasted involved less pieces than comparable Ikea products and were therefore quicker and easier to assemble. But, based on a founder’s email, it wasn’t able to deliver both high quality at a low price.

Most Recent Valuation

Estimated valuation of $4m – $6m in 2016

Apps/Tools

  • Email and Marketing: Mailchimp

Harry’s

Founder(s): Andy Katz-Mayfield, Jeffrey Raider

Year founded: 2013

Headquarters: New York, NY

Company bio

Harry’s, founded in 2013, is a men’s care brand that offers exceptional products at a real value. Harry’s owns and operates its own razor factory in Eisfeld, Germany, and sells products direct-to-consumers across the U.S., U.K., and Canada at Harrys.com, as well as in Target and Walmart stores across the U.S. Edgewell Personal Care, the company that owns the Schick and Wilkinson razor brands as well as Hawaiian Tropic, plans to announce on Thursday that it will buy Harry’s for about $1.37 billion in stock and cash. The deal will lead to Mr. Katz-Mayfield and Mr. Raider running Edgewell’s operations in the United States.

Most Recent Valuation

$1.4b (Dealroom.co estimates May 2019)

Apps/Tools

  • Customer Service: SnapEngage, Outbrain

Honest Company

Founder(s): Brian Lee, Christopher Gavigan, Jessica Alba, Sean Kane

Year founded: 2012

Headquarters: Los Angeles, CA

Company bio

The Honest Company creates eco-friendly, convenient, and affordable products for babies and homes. The growing product line is comprised of eco-friendly diapers and a natural line of bath, skincare, home cleaning, and organic nutritional supplement products all packed in convenient bundles that can be customized, personalized, and conveniently shipped whenever needed.

Most Recent Valuation

The Honest Company has a post-money valuation in the range of $1B to $10B as of Jun 6, 2018 according to PrivCo

Apps/Tools

  • Email and Marketing: Bounce Exchange, SendGrid
  • Customer Service: Powerfront

Hungry Root

Founder(s): Benjamin McKean, Franklin Becker, Gregory Struck

Year founded: 2015

Headquarters: New York, NY

Company bio

Hungryroot is a DNVB for fresh, healthy packaged foods. They offer a variety of clean-ingredient food products ranging from plant-based pastas and versatile sauces to thoughtfully sourced proteins and wholesome desserts. They are sold online and deliver directly to homes, and the entire experience is tailored to personal preferences.

Most Recent Valuation

Hungryroot has a post-money valuation in the range of $100M to $500M as of Mar 22, 2018 according to PrivCo.

Apps/Tools

  • Email and Marketing: Zendesk, SendGrid
  • Customer Service: Zendesk Chat

Indochino

Founder(s): Drew Green, Heikal Gani, Kyle Vucko, Scott Jacobson

Year founded: 2007

Headquarters: Vancouver, British Columbia

Company bio

INDOCHINO has developed the shopping experience of the future. Born out of the belief that customers don’t need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by making perfect fitting, personalized apparel on a mass scale. Customers take on the role of designer, picking out every detail of their suits and shirts to make them truly one-of-a-kind. These garments are made to their precise measurements and are shipped directly to their door in two weeks, hassle free. The company’s omnichannel approach allows the company to make sales online or in person at any INDOCHINO showroom.

Most Recent Valuation

$120m – $180m (Dealroom.co estimates Mar 2016)

Apps/Tools

  • Email and Marketing: Zendesk
  • Customer Service: LiveAgent, Salesforce Live Agent

Interior Define

Founder(s): Rob Royer

Year founded: 2014

Headquarters: Chicago, IL

Company bio

Interior Define (ID) is a pioneering digitally-native and vertically-integrated furniture brand, offering the most compelling and in-depth custom furniture experience in the middle of the market. ID makes customization easy: sofas may be tailored by size, fabric, configuration, leg style, and sit, providing an experience akin to high-end custom. Interior Define has been featured in Forbes, The Wall Street Journal, The New York Times, The Chicago Tribune, Business Insider, Fast Company, TechCrunch, Architectural Digest, Apartment Therapy, among other publications.

Most Recent Valuation

Interior Define has a post-money valuation in the range of $100M to $500M as of Mar 9, 2018 according to PrivCo

Apps/Tools

  • E-commerce platform: Magento
  • Email and Marketing: Mandrill, Mailchimp
  • Customer Service: Zopim, Talkable, Zendesk, Yotpo

Jack Erwin

Founder(s): Ariel Nelson, Lane Gerson

Year founded: 2013

Headquarters: New York, NY

Company bio

Well Crafted, Honestly Priced Men’s Dress Shoes. While driven to keep their retail pricing down, they are unwaveringly committed to quality materials and to the labor intensive, age-old craft of fine shoe making. To stay true to this promise of providing quality products at justified prices, they’ve made it their business to work tirelessly along-side a small, incredible team to sell their products direct to customers in the most efficient and effective manner.

Most Recent Valuation

Jack Erwin has a post-money valuation in the range of $10M to $50M as of Sep 18, 2014 according to PrivCo

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: Mailchimp, Mandrill, SendGrid

Jomers

Founder(s): Meyer Dagmy

Year founded: 2013

Headquarters: New York, New York

Company bio

Meyer Dagmy, Jomers’ CEO, began his e-commerce clothing career running the website for his family’s army/navy retailer. Dagmy noticed that the male fashion market was flooded by low-quality products made halfway around the world that were being sold at huge markups. To him, H&M and Zara produced clothes that “only look good on a mannequin,” and Banana Republic and J. Crew were “mass marketed and boring.” Source. Accordingly, Dagmy decided to start Jomers, which makes all its clothing in Manhattan using American- or European-sourced fabrics and cuts costs by having no retail space or marketing campaigns.

Apps/Tools

  • E-commerce platform: Shopify

Julep

Founder(s): Jane Park, Kate MacDonald

Year founded: 2007

Headquarters: Seattle, WA

Company bio

Julep is the world’s first full-stack beauty brand, controlling every aspect of product development – from concept and testing, to rapid manufacturing and distribution. Julep is the only beauty company that leverages crowdsourced feedback gathered via social channels such as Facebook, Twitter, Instagram, and Pinterest to create over 300 new products a year. Julep brings products to market 10X faster than traditional beauty brands, launching products first via its Mavens online subscription community, and then expanding distribution to Julep.com, Sephora, QVC, and Nordstrom.

Most Recent Valuation

Late growth and acquired -$120m – $180m (Dealroom.co estimates Apr 2014)

Apps/Tools

  • E-commerce platform Magento
  • Email and Marketing: Twilio Sendgrid, Klaviyo
  • Customer Service: Bazaarvoice, Surveygizmo

JustFab

Founder(s): Adam Goldenberg, Don Ressler

Year founded: 2010

Headquarters: El Segundo, California

Company bio

JustFab is an online, fast-fashion retailer offering exclusive, on-trend merchandise tailored the personal style of their members. Since 2010, they have steadily expanded their offering from shoes to handbags to a comprehensive line of apparel and accessories. Through a curated and personalized shopping experience, their VIP members receive access to exclusively designed products, sales, and receive a member discount on each purchase.

Most Recent Valuation

$1.0b (Dealroom.co estimates Aug 2015)

Apps/Tools

  • Email and Marketing: Twilio Sendgrid, Sailthru
  • Customer Service: Nanorep

Koio Collective

Founder(s): Chris Wichert, Johannes Quodt

Year founded: 2014

Headquarters: New York, New York 10013

Company bio

Koio Collective was founded with a galvanizing mission: to offer high-quality fashion sneakers at an accessible price, while fostering traditional Italian artisanry. Its journey began in 2014, with a mission to create a personal dream shoe, one that would accompany them on any quest and adapt to any situation.

Most Recent Valuation

Koio has a post-money valuation in the range of $10M to $50M as of Apr 11, 2018 according to PrivCo

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: Klaviyo
  • Customer Service: Freshchat, Outbrain

Kopari Beauty

Founder(s): Gigi Farah Goldman, Kiana Cabell

Year founded: 2015

Headquarters: San Diego, CA

Company bio

Inspired by a healthy, mindful lifestyle, Kopari beauty products embrace and enhance the natural splendor and beauty within each of us with 100% pure organic coconut oil. Authentic, simple, and pure, Kopari beauty products promote natural radiance, celebrate vitality, and encourage balance while regenerating hair and skin with one of Mother Nature’s greatest gifts, the coconut.

Most Recent Valuation

$80m – $120m (Dealroom.co estimates Jul 2019)

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Klaviyo
  • Customer Service: Zendesk Chat, Stamped

Kuiu

Founder(s): Jason Hairston

Year founded: 2011

Headquarters: Dixon, CA

Company bio

Kuiu is a Los Angeles-based retail company that sells hunting gear and apparel direct-to-consumer. KUIU’s design and manufacturing philosophy is simple: make the best possible products using the best possible materials and manufacturing facilities, design for actual needs and problems and not for the sake of design itself, continue research and refinement, and offer absolute customer satisfaction.

Most Recent Valuation

KUIU, based in Dixon, reportedly is valued at $50 million and is popular with professional athletes.

Apps/Tools

  • E-commerce platform Demandware
  • Email and Marketing: Bounce Exchange

Ledbury

Founder(s): Paul Trible, Paul Watson

Year founded: 2009

Headquarters: Richmond, VA

Company bio

Ledbury is the Richmond-based luxury menswear brand founded on the core values of great fit and superb quality. They specialize in dress shirts, casual shirts and related accessories that bring together the best of their Jermyn Street training and Southern American upbringing. Founded in 2009 by Paul Trible and Paul Watson, Ledbury is privately funded, growth-focused menswear business that has been featured on MSNBC’s Morning Joe and in the Wall Street Journal, Financial Times and GQ Magazine.

Most Recent Valuation

$3m – $5m (Dealroom.co estimates Mar 2016)

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Ometria, Bluecore, MailChimp, Privy
  • Customer Service: Olark, Yotpo

LOLA

Founder(s): Alexandra Friedman, Jordana Kier

Year founded: 2014

Headquarters: New York, NY

Company bio

Founded and led by women, LOLA is on a mission to reshape the conversation around reproductive health and set a higher standard for ingredient transparency in their personal care products. LOLA offers period and sexual wellness products made with premium ingredients like 100% organic cotton. Subscribe to get LOLA delivered on their customers’ schedule or choose products à la carte.

In 2015, they launched LOLA Gives Back, as part of their ongoing commitment to raise awareness about menstrual inequality. With help from their nonprofit distribution partners, they’ve since donated over 1 million period products to low-income, underserved women across the U.S.

Most Recent Valuation

LOLA has a post-money valuation in the range of $100M to $500M as of Jun 13, 2018 according to PrivCo.

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: Klaviyo
  • Customer Service: Kustomer

M.Gemi

Founder(s): Ben Fischman

Year founded: 2015

Headquarters: New York, NY

Company bio

M.Gemi is a new kind of luxury brand handcrafting shoes in the most well-regarded, family-owned artisan factories across Italy. M.Gemi introduces new, limited edition styles every week, and sells directly to consumers, which allows us to offer their shoes at attainable prices.

Most Recent Valuation

M.Gemi has a post-money valuation in the range of $100M to $500M as of May 29, 2018 according to PrivCo.

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Iterable, Sailthru, Taboola

Mack Weldon

Founder(s): Brian Berger, Michael Isaacman

Year founded: 2011

Headquarters: New York, NY

Company bio

Mack Weldon is reinventing men’s basics. Smart design. Performance fabrics. Super easy shopping experience. Has been featured on press: Business Insider, Men’s Health, Cool Hunting. Women’s Wear Daily, Tech Crunch and Uncrate.

Most Recent Valuation

Mack Weldon has a post-money valuation in the range of $10M to $50M as of Feb 24, 2015 according to PrivCo.

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: Postmark, LiveIntent, Sailthru, Taboola, SendGrid
  • Customer Service: Outbrain

Madison Reed

Founder(s): Amy Errett, Eric Hutchinson, Sabrina Riddle

Year founded: 2013

Headquarters: San Francisco, CA

Company bio

Madison Reed is a beauty company revolutionizing the way women color their hair. The fast-growing startup uses technology, a proprietary ammonia-free formula, and a team of licensed colorists to deliver salon-quality hair color to homes nationwide for under $25. Headquartered in San Francisco, Madison Reed is a privately held company backed by top-tier venture capital firms including Norwest Venture Partners, True Ventures and Maveron. Founded in 2013, Madison Reed started with a simple mission: To create a luxurious prestige hair color made with ingredients customers can feel good about.

Madison Reed’s conditioning formula is crafted without ammonia, parabens, resorcinol, PPD, phthalates, and gluten. The entire color and hair care line is enriched with argan oil, keratin, and ginseng root extract to protect and pamper hair. Its products can be found online, on mobile, and through select retailers including Sephora, QVC, and Ulta Beauty.

Most Recent Valuation

Madison Reed has a post-money valuation in the range of $100M to $500M as of Jan 30, 2019 according to PrivCo.

Apps/Tools

  • E-commerce platform: OpenCart
  • Email and Marketing: Mailgun, Postmark, LiveIntent
  • Customer Service: Zendesk, Zendesk Chat

MeUndies

Founder(s): Barak Diskin, Jonathan Shokrian

Year founded: 2011

Headquarters: Culver City, CA

Company bio

MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer than soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry when it launched the first online underwear subscription. Through the years the DNVB has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. Today MeUndies has sold more than nine million pairs of underwear. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and its relationship with the brand. The innovative direct-to-consumer brand offers multiple purchasing options including singles, packs, matching pairs and its monthly membership. It opened its first flagship store in Los Angeles in 2018.

Most Recent Valuation

MeUndies has a post-money valuation in the range of $10M to $50M as of Nov 1, 2015 according to PrivCo.

Apps/Tools

  • E-commerce platform Spree
  • Email and Marketing: Outbrain, SendGrid, Mandrill, Mailchimp, Cordial, Pebblepost
  • Customer Service: Zendesk

Ministry of Supply

Founder(s): Aman Advani, Gihan Amarasiriwardena, Kevin Rustagi, Kit Hickey

Year founded: 2011

Headquarters: Boston, MA

Company bio

Ministry provides performance clothes for the workday. Their namesake is inspired by Q from James Bond, who was based on a real person: Charles Fraser-Smith, an inventor for British Special Ops.

Most Recent Valuation

Ministry of Supply has a post-money valuation in the range of $10M to $50M as of Jun 16, 2015 according to PrivCo.

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Klaviyo
  • Customer Service: Intercom, Yotpo

Mizzen & Main

Founder(s): Kevin Lavelle

Year founded: 2012

Headquarters: Dallas, Texas

Company bio

Mizzen+Main was launched to create the next great American brand and bring innovation to classic menswear. Combining advanced performance fabrics with a refined, traditional style, they created a shirt that is moisture-wicking, wrinkle-free, has four-way stretch, and requires no ironing or dry cleaning.

The product has been on MSNBC, ESPN, NBA TV, and Good Morning America and been profiled in The New York Times, Esquire, The Wall Street Journal, Men’s Health, and many style blogs. Having started with their signature performance dress shirt, Mizzen+Main has continued to incorporate innovation in the world of menswear with a growing product collection that also includes henleys, denim, and blazers.

Most Recent Valuation

Mizzen+Main has a post-money valuation in the range of $10M to $50M as of Apr 7, 2016 according to PrivCo

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: Klaviyo
  • Customer Service: Olark, UserVoice, Zendesk, Typeform, Yotpo

MM.LaFleur

Founder(s): Miyako Nakamura, Narie Foster, Sarah LaFleur

Year founded: 2011

Headquarters: New York, NY

Company bio

MM.LaFleur offers its users with an e-commerce website. It sells a wide range of branded clothes, jewelries, gift cards, and accessories for women. The company has its offices across the U.S. that allows its users to order customized bento boxes, comprising 4 to 6 wardrobe staples that includes dresses, separates, knits, or accessories.

Most Recent Valuation

MM.LaFleur is on track to pull in more than $70 million in 2017.

Apps/Tools

  • E-commerce platform: Magento
  • Email and Marketing: YAMM, LiveIntent
  • Customer Service: Kustomer

Moment

Founder(s): Marc Barros, Michael Thomas

Year founded: 2013

Headquarters: Seattle, WA

Company bio

Moment is a developer of phone camera lenses and mobile phone accessories designed to enhanced mobile photography The company’s lenses use simple gestures to better control light and focus and the company’s accessories include cases, mounted lenses and counterweights, enabling professional and amateur photographers to take high-quality photos and videos with their phone.

Most Recent Valuation

Moment has a post-money valuation in the range of $10M to $50M as of May 11, 2016 according to PrivCo.

Apps/Tools

  • Email and Marketing: Mandrill
  • Customer Service: HelpScout, Intercom, Typeform

Monica & Andy

Founder(s): Andy Dunn, Brian Bloom, Monica Royer

Year founded: 2013

Headquarters: Chicago, IL

Company bio

Monica+Andy aspires to be the most thoughtful children’s apparel brand on the market, specializing in clothing & accessories for ages 0 to 5T. All of their products and services are designed and approved by moms, for moms in order to ensure that they’re up to the best standards for kids.

Together with her brother Andy, Monica Royer created the brand with her vision of what was missing from the market. Their first guideshop opened in July of 2014 in Chicago, with more soon to come in other cities in the U.S.

Most Recent Valuation

$24m – $36m (Dealroom.co estimates Dec 2018)

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Mailchimp, PebblePost
  • Customer Service: SurveyMonkey, Yotpo

MVMT Watches

Founder(s): Jake Kassan, Kramer LaPlante

Year founded: 2013

Headquarters: Los Angeles, CA

Company bio

MVMT (pronounced movement) was founded on the belief that style shouldn’t break the bank. The watchmaker’s goal is to change the way consumers think about fashion by offering high-quality minimalist products at revolutionary prices. With over 1,000,000 watches sold to customers in 160+ countries around the world, MVMT has solidified itself as the world’s fastest-growing watch company.

Most Recent Valuation

“acquired by Movado Group -$100m (Dealroom.co estimates Aug 2018)”

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: Dynamic Yield, Twilio SendGrid
  • Customer Service: Qualtrics Research Core, Yotpo, SurveyMonkey

Noble Brewer

Founder(s): Claude Burns

Year founded: 2014

Headquarters: Oakland, CA

Company bio

Noble Brewer is a unique beer club, shipping members exclusive beers inspired by award-winning amateur brewers. Craft beer lovers have access to exclusive limited release beers not available anywhere else. The members receive education on beer styles, proper serving temperature and glassware and learn about the amateur brewers whose beers they are drinking.

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Mandrill

Nootrobox

Founder(s): Geoffrey Woo, Michael Brandt

Year founded: 2014

Headquarters: San Francisco, CA

Company bio

HVMN, previously known as Nootrobox, is an American company that manufactures and sells a ketone ester drink and nootropics products. The company is headquartered in San Francisco and calls their main product HVMN Ketone. The company was first founded in 2014 by Geoffrey Woo and Michael Brandt. While forming the company Woo was an Entrepreneur in residence in the Entrepreneur-in-Residence program of Foundation Capital, while Brandt worked as a Google employee, a freelance photographer, and an adjunct professor at the Academy of Art University. In October 2015, the company announced that Silicon Valley angel investors including Marissa Mayer and Mark Pincus had invested $500,000 in the company. In December 2015, Andreessen Horowitz led a $2 million venture capital round in the company. Chris Dixon, who has experience at companies like Soylent, led the investment for Andreessen Horowitz. In August 2016, Nootrobox partnered with 7-Eleven locations in San Francisco. In June 2017, Nootrobox changed its name to HVMN. Brianna Stubbs, a rowing athlete, is the Research Lead at HVMN.

Most Recent Valuation

$8m – $12m (Dealroom.co estimates 2015)

Apps/Tools

  • E-commerce platform
  • Email and Marketing: Sleeknote, Mailchimp
  • Customer Service: Disqus, Intercom, Zendesk

Ora

Founder(s): Will Smelko, Ronald Chang, Sebastian Bryers

Year founded: 2014

Headquarters: Austin, Texas

Company bio

Ora Organic is a health & wellness startup based in San Diego, CA. The company creates organic and plant-based nutritional supplements with a sustainable supply chain.

Most Recent Valuation

Reportedly, Ora Organic is valued at almost $10 million.

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Sumo, GoSumo
  • Customer Service: Outbrain, Gorgias

Outdoor Voices

Founder(s): Matt McIntyre, Tyler Haney

Year founded: 2014

Headquarters: 1637 East 2nd Street, Austin, TX 78702

Company bio

Outdoor Voices is an active lifestyle brand that makes technical apparel for recreation. The company is founded on that tenet that doing things – moving the body and having fun with friends – outlasts a win when it comes to inspiring sustainable active lives. Outdoor Voices’ mission is to get people out there and doing things together, to redefine recreation as part of everyday lif

Most Recent Valuation

Outdoor Voices has a post-money valuation in the range of $100M to $500M as of Mar 14, 2018 according to PrivCo.

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: Klaviyo, Bounce Exchange, Pebblepost
  • Customer Service: Outbrain, Kustomer

Pact Coffee

Founder(s): Stephen Rapoport

Year founded: 2012

Headquarters: London, England

Company bio

At Pact they are on a mission to get the UK drinking better coffee by making incredible, freshly roasted coffee accessible to everyone. Their world-class beans are bought from dedicated farmers, traded directly to cut out middlemen and ensure a fair price is paid. They then hand-roast them in London and ship within 7 days to over 40,000 home and 150 wholesale customers.

Most Recent Valuation

$13m – $20m (Dealroom.co estimates Aug 2014)

Apps/Tools

  • Email and Marketing: Mandrill, Mailchimp
  • Customer Service: Get Satisfaction, Zendesk, Typeform

Pact Underwear

Founder(s): Jeff Denby

Year founded: 2009

Headquarters: Boulder, CO

Company bio

PACT is obsessed with a big idea: super soft organic cotton that makes the world a better place. Socks with soul, altruistic underwear and other everyday essentials ethically manufactured with fabrics that feel good and go easy on the environment.

Co-founder Jeff Denby created PACT to turn bad into good. After spending years working in the international manufacturing business with its questionable working conditions and environmental policies, Denby designed a manufacturing process is designed to be good from seed to shelf.

Apps/Tools

  • Customer Service: Outbrain, Olark, Bazaarvoice

Parachute

Founder(s): Ariel Kaye

Year founded: 2013

Headquarters: Venice, CA

Company bio

Parachute makes modern Bedding and Bath essentials for a more comfortable home. Their products are designed in Venice Beach and responsibly manufactured by the world’s best artisans.

Most Recent Valuation

Parachute Home has a post-money valuation in the range of $100M to $500M as of Jun 28, 2018 according to PrivCo.

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Klaviyo
  • Customer Service: Yotpo, Zendesk

Paul Evans

Founder(s): Evan Fript

Year founded: 2012

Headquarters: New York, NY

Company bio

Direct-to-consumer luxury footwear brand. Made in Italy. Designed in New York. Step up their customers’ shoe game. We’re changing the way guys dress with high-quality footwear shipped directly to their door. Free international shipping + free returns and exchanges.

Apps/Tools

  • E-commerce platform Shopify, WooCommerce
  • Email and Marketing: Mailchimp, Pebblepost
  • Customer Service: Freshdesk, Yotpo

Pinrose

Founder(s): Christine Luby, Erika Shumate

Year founded: 2013

Headquarters: San Francisco, CA

Company bio

Pinrose uses synesthesia to help customers find which of their scents are best for them.

Most Recent Valuation

$8m – $13m (Dealroom.co estimates Nov 2015)

Apps/Tools

  • E-commerce platform: Shopify, BoldCommerce
  • Email and Marketing: Klaviyo
  • Customer Service:

Primary

Founder(s): Christina Carbonell, Galyn Bernard

Year founded: 2015

Headquarters: New York, NY

Company bio

Primary’s mission is to be the most inclusive kids clothing brand, offering high quality essentials at affordable prices. Rather than chasing trend, Primary offers thoughtfully designed clothing without logos, slogans or sequins. They take a gender neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys.

Most Recent Valuation

Primary has a post-money valuation in the range of $50M to $100M as of Feb 1, 2018 according to PrivCo.

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: Bounce Exchange, Sailthru
  • Customer Service: Yotpo, Zendesk

Proper Cloth

Founder(s): Seph Skerritt

Year founded: 2008

Headquarters: New York, NY

Company bio

Proper Cloth enables customers to design and purchase custom dress shirts online.

Apps/Tools

  • Email and Marketing: Postmark, Twilio SendGrid, YAMM, Mailchimp
  • Customer Service: Zendesk

Quip

Founder(s): Bill May, Simon Enever

Year founded: 2014

Headquarters: Brooklyn, NY

Company bio

Quip is an oral care company designing and delivering products, advice and professional services to make oral health more simple, accessible, and enjoyable — starting with a better electric toothbrush. As the first to market direct-to-consumer oral care subscription service — with fresh supplies delivered every three months, oral care advice sent straight to hundreds of thousands of consumers, and a bidirectional tech platform in development to connect users with a large dental professional network — quip is working to elevate every part of the oral care experience for everyone.

Most Recent Valuation

$160m – $240m (Dealroom.co estimates Nov 2018)

Apps/Tools

  • Email and Marketing: Mandrill, LiveIntent, Taboola
  • Customer Service: Zendesk

Raden

Founder(s): Josh Udashkin

Year founded: 2015

Headquarters: New York, NY

Company bio

Raden is the case for better travel. It’s everything one needs to seamlessly get from point A to point B — an end to end experience for better travel by pairing the world’s best materials with technology. Customers could weigh their case, track it, charge their devices on the go, and do much more. Raden shut down in 2018.

Most Recent Valuation

$14m – $21m (Dealroom.co estimates Mar 2016)

Apps/Tools

  • Email and Marketing: Mailchimp
  • Customer Service: Intercom

Ratio Clothing

Founder(s): Eric Powell, Paul Tyng, Rick Gray

Year founded: 2011

Headquarters: 2150 W 29th Ave Suite 220 Denver, CO 80211

Company bio

Ratio Clothing is a clothing brand that creates designer-quality, American-made custom dress shirts for its customers. In addition to its Ratio Clothing brand, it has developed a customizable product and personal manufacturing ecommerce platform. It works onsite with smaller producers in the U.S. to maintain tighter quality control throughout the entire process.

Rockets of Awesome

Founder(s): Rachel Blumenthal

Year founded: 2016

Headquarters: New York, NY

Company bio

Rockets of Awesome is a direct-to-consumer kids apparel brand, designing and selling over-the-top awesome clothes for real life with kids. They aim to change the way parents shop for kids by leveraging technology, data, brand, personalization, and exceptional merchandise.

Most Recent Valuation

$78m – $117m (Dealroom.co estimates Feb 2019)

Roka Sports

Founder(s): Kurt Spenser, Rob Canales

Year founded: 2011

Headquarters: 2214-A W Braker Lane, Austin, Texas 78758

Company bio

ROKA was formed in a garage with humble beginnings and a laser beam focus. Since launching in 2013, their patented and award-winning products have been worn on the backs of multiple world champions. This year, they sent 18 athletes to the Rio Olympics, with ROKA athletes Gwen Jorgensen and Vicky Holland taking Gold and Bronze, respectively.

Most Recent Valuation

ROKA Sports has a post-money valuation in the range of $100M to $500M as of Apr 16, 2018 according to PrivCo.

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: Pebblepost, Klaviyo, Twilio SendGrid, Mailgun
  • Customer Service: Bazaarvoice, Opinionlab, Zendesk

Shoes of Prey

Founder(s): Jodie Fox, Michael Fox, Mike Knapp

Year founded: 2009

Headquarters: Santa Monica, CA

Company bio

Shoes of Prey creates bespoke, hand-made women’s shoes designed by the customer, and delivers them to anywhere in the world. Shoes of Prey has grown rapidly over 5 years and has won a number of awards including Online Retailer of the Year and Store Design of the Year at the World Retail Awards in Paris 2013.

Most Recent Valuation

$62m – $93m (Dealroom.co estimates Dec 2015)

Apps/Tools

  • Email and Marketing: Cordial, Mailgun, Campaign Monitor, PebblePost, Twilio SendGrid
  • Customer Service: Wufoo, Nicereply, Talkdesk

Simply Framed

Founder(s): Dara Deshe

Year founded: 2013

Headquarters: Denver, CO

Company bio

Simply Framed is an online store that enables individual users, or professional artists, to get artsy custom-made frames. Users can choose from among art prints, photography, originals and works, un-stretched canvas, diplomas and certificates, ketubahs, scarves, textiles, press clippings, and more. Simply Framed also provides printing and framing services where individuals and professionals can upload digital files to be printed and framed.

For mail-in orders, users go through a simple process of choosing a piece, size, style, and mat in order to receive a tube or mailer for the artwork that needs to be framed. The user mails their piece to the company who frame’s the users’ art according to the chosen specifications and then mails the finished product back.

Apps/Tools

  • E-commerce platform Magento, Shopify
  • Email and Marketing: Klaviyo
  • Customer Service: Appcues, Promoter.io, Help Scout, Zendesk Chat

Smart Bedding

Founder(s): Marshall Haas

Year founded: 2012

Headquarters: Los Angeles, CA

Company bio

Primary prevents flat bed sheet from bunching up or becoming a hassle to straighten out when making the bed. It included a top sheet and a duvet cover that connect at the edges using a snap system.

Most Recent Valuation

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: SendGrid, Klaviyo
  • Customer Service: Judge, Yotpo

Snowe

Founder(s): Andres Modak, Rachel Cohen

Year founded: 2014

Headquarters: Brooklyn, NY

Company bio

Snowe is the new destination for ‘home’ for the contemporary consumer. For most of us, shopping for the home is overwhelming and products are either an expensive necessity or a boring compromise. Partnering with the best European and American factories, Snowe designs and creates luxury-quality home products at a fraction of the cost of other premium retailers – designed to be used every day and for every occasion. Snowe is pioneering a more practical way for people to shop for the home by giving customers exactly what they need, nothing they don’t and pairing it with thoughtful, guiding content.

Most Recent Valuation

$1.26M latest deal amount – early stage VC

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: Bounce Exchange, Mandrill, Talkable, Taboola
  • Customer Service: Outbrain, Livechat, Yotpo, Zendesk

Sole Bicycles

Founder(s): Jake Medwell, Jonathan Shriftman

Year founded: 2009

Headquarters: 1330 Main St. Venice, California 90291

Company bio

Sole Bicycles is an online marketplace that provides its users with a wide range of bicycles. The online shop contains new arrivals, apparels, accessories, student discounts, and corporate bikes. It provides a wide range of bicycles such as single speeds, dutchies, city cruisers, and 3 speed city cruisers. The company also provides a variety of t-shirts to its users.

Bicycle parts and accessories such as pista bars, bullhoran bars, handlebar tapes, stems, seatposts, KMC fixed gear chains, and BMX pedals are provided with different colors and sizes. The company offers students with a 25% discount and it is verified by UNiDAYS. It allows companies to create their own custom and branded bicycles that suites for their businesses.

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Klaviyo

Stance

Founder(s): Aaron Hennings, Jeff Kearl, Rick Alden, Ryan Kingman, Taylor Shupe

Year founded: 2009

Headquarters: San Clemente, CA

Company bio

STANCE is dedicated to the spirit of individuality with a design philosophy that believes in expression and function. Expression that creates an emotional visual connection and function that also provides comfort and performance. Building outstanding socks with the best fit and performance characteristics from the highest quality materials is the unspoken priority.

Most Recent Valuation

Stance has a post-money valuation in the range of $100M to $500M as of Apr 28, 2016 according to PrivCo.

Apps/Tools

  • E-commerce platform Demandware
  • Email and Marketing: Mailchimp, Twilio SendGrid
  • Customer Service: PowerReviews

Tea Collection

Founder(s): Leigh Rawdon, Emily Meyer

Year founded: 2002

Headquarters: San Francisco, CA

Company bio

Founded in 2002, Tea Collection, a San Francisco-based kids’ clothing brand, designs distinctive apparel collections for children and women inspired by travels around the world. Touting itself as clothing “for little citizens of the world,” this is perfectly apt, considering the global inspiration evident in their pieces.

From the art of traditional Korean patchwork to the graphic boldness of Brazilian street graffiti, Tea designers interpret their discoveries into beautiful, modern and consummately wearable children’s clothing for ages 0-12.Tea is available at teacollection.com, via a catalog (published 8x per year), in all Nordstrom department stores and more than 300 high-end children’s boutiques in the U.S., Canada, Asia and Australia.

Apps/Tools

  • E-commerce platform: FastSpring
  • Email and Marketing: Sailthru, Mailchimp, PebblePost
  • Customer Service: Typeform

The Bouqs

Founder(s): John Tabis, Juan Pablo Montúfar

Year founded: 2012

Headquarters: Marina del Rey, CA

Company bio

The Bouqs Company is an online flower delivery service that delivers flowers fresh from eco-friendly, sustainable farms around the world to doorsteps across the country. Tabis, a brand and strategy executive formerly with Disney, and Montúfar, a third-generation farmer, started The Bouqs Company in late 2012 to radically disrupt the $100B global floral industry through a modern brand, responsibly-sourced flowers and a vertically-integrated supply chain.

The Bouqs Company connects farms and a curated network of artisan florists directly to consumers, and disrupts the traditional supply chain by eliminating overhead costs like warehouses, importers, distributors, auctioneers and more. In turn, this model enables a superior product and redefines the experience and economics for both consumers and producers alike.

Most Recent Valuation

The Bouqs Company has a post-money valuation in the range of $100M to $500M as of Jan 30, 2017 according to PrivCo.

Apps/Tools

  • Email and Marketing: Bounce Exchange, Sailthru, Talkable, Mailchimp, Taboola
  • Customer Service: Zendesk, Zendesk Chat

ThirdLove

Founder(s): David Spector, Heidi Zak

Year founded: 2013

Headquarters: San Francisco, CA

Company bio

ThirdLove is a fast-growing intimates brand that believes fit should come first. Their mission is to help every woman find her perfect fit by combining the best design and technology. Instead of using standard industry measurements, ThirdLove bras are designed with real women in mind, and feature a proprietary ½-cup sizes based on thousands of real women’s measurements to help women everywhere find a better-fitting bra.

Most Recent Valuation

ThirdLove has a post-money valuation in the range of $100M to $500M as of Feb 27, 2019 according to PrivCo.

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Bounce Exchange, Talkable, Mailchimp, Taboola, Mandrill, MailGun, Dynamic Yield, Klaviyo
  • Customer Service: Zendesk, Zendesk Chat, Yotpo

Tieks

Founder(s): Kfir Gavrieli

Year founded: 2008

Headquarters: 269 S Beverly Dr, Ste 1402, Beverly Hills, California 90212

Company bio

Tieks, The most versatile designer flats in the world. Made of the finest Italian leathers and designed to fold and fit in a purse. Wearable all day, every day.

Apps/Tools

  • E-commerce platform Magento
  • Email and Marketing: Dynamic Yield, Klaviyo, Mailchimp, Privy, LiveIntent, Mandrill
  • Customer Service: Zendesk, Zendesk Chat

TomboyX

Founder(s): Fran Dunaway, Naomi Gonzales

Year founded: 2012

Headquarters: 1910 1st Ave S, Seattle, WA 98134-1474

Company bio

Tomboyx started with clothes & accessories with tomboy style and expanded to comfortable, functional undergarments. the brand delivered & tripled their revenue in 6 months. A pivot into the $13B foundational clothing market in pursuit of a place among the “32 pair of underwear” that women keep in their dresser drawers.

Most Recent Valuation

TomboyX has a post-money valuation in the range of $50M to $100M as of May 14, 2019 according to PrivCo.

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: MailGun, Twilio SendGrid
  • Customer Service: Yotpo, Zendesk

Tommy John

Founder(s): Erin Fujimoto, Tom Patterson

Year founded: 2008

Headquarters: 27 W 20th St New York, New York 10011

Company bio

Tommy John launched in 2008 with the world’s first patented undershirt with a stay-tucked guarantee, and has since expanded into underwear, socks, casual wear and activewear. Tommy John products can currently be found at over 1000 retail locations. They have been featured in the New York Times, Wall Street Journal, Esquire, GQ, Golf Digest, CBS This Morning, The Tonight Show with Jimmy Fallon, Fortune, Bloomberg, Fast Company and CNBC to name a few. They were on Business Insider’s list of “Top 51 Companies That Are Changing The Way We Shop.”

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: Dynamic Yield, Taboola
  • Customer Service: Yotpo, Zendesk

Tortuga

Founder(s): Fred Perrotta

Year founded: 2010

Headquarters: Remote, CA

Company bio

Tortuga helps travelers avoid the cost and hassle of checking luggage with carry-on-sized travel backpacks. Since 2010, we’ve been helping travelers pack less while saving time and money.

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Sumo, Klaviyo
  • Customer Service: Help Scout, Yotpo, SurveyMonkey

Tracksmith

Founder(s): Luke Scheybeler, Matt Taylor

Year founded: 2013

Headquarters: Boston, MA

Company bio

Tracksmith is an American sports apparel brand that produces clothes for performance athletes. The company was founded in 2013 by Luke Scheybeler and Matt Taylor and is based in Wellesley, Massachusetts, USA.

Most Recent Valuation

Tracksmith has a post-money valuation in the range of $10M to $50M as of Aug 18, 2015 according to PrivCo.

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: VWO, Klaviyo
  • Customer Service: Olark, Zendesk

TruBrain

Founder(s): Andrew Hill, Christopher Thompson

Year founded: 2012

Headquarters: Santa Monica, CA

Company bio

truBrain is building the next generation performance food and beverage brand. The company leverages neurotechnology to redesign solutions in food and beverage, starting by disrupting the energy drink market with products that support direct focus instead of caffeine-induced alertness. truBrain is backed by SherpaVentures, Brightstone Venture Capital, and the Start Engine accelerator fund.

Most Recent Valuation

$6m – $8m (Dealroom.co estimates May 2015)

Apps/Tools

  • E-commerce platform: Shopify
  • Email and Marketing: Klaviyo, Twilio SendGrid
  • Customer Service: Freshchat

Tuft & Needle

Founder(s): Daehee Park, John-Thomas Marino

Year founded: 2012

Headquarters: Phoenix, AZ

Company bio

Tuft & Needle is a Phoenix-based company that pioneered the disruption of the mattress industry. Founded in 2012 by John-Thomas Marino and Daehee Park, T&N is leading the revolution against unfair mattress markups, commission­-based sales models, and information asymmetry by creating an exceptional, honestly-priced product. Having bypassed the option to raise outside capital, Tuft & Needle has nurtured the co­-founders’​ personal investment of $6,000 into month-over-month profitability, outstanding customer satisfaction reviews, and remarkable growth

Most Recent Valuation

Tuft & Needle merged with competitor Serta Simmons Bedding, the largest traditional mattress manufacturer in the U.S. The deal, reportedly valued at a half-billion dollars, will join the startup to a company that owns 40 percent of the mattress market.

Apps/Tools

  • Email and Marketing: Blueshift, Mailgun
  • Customer Service: Olark, Help Scout, Outbrain

Warby Parker

Founder(s): Andrew Hunt, David Gilboa, Jeffrey Raider, Neil Blumenthal

Year founded: 2010

Headquarters: New York, NY

Company bio

Warby Parker is a lifestyle brand that offers designer eyewear at a revolutionary price while leading the way for socially conscious businesses. Approximately one billion people don’t have access to affordable glasses. Glasses can increase one’s income by 20%, enable students to see a blackboard and offer dignity to those with poor eyesight. Warby Parker works with experienced non-profit partners to ensure that each sale gives someone in need access to affordable glasses.

Most Recent Valuation

Warby Parker is valued at $1.75 billion after a pre-IPO investment of $75 million

Apps/Tools

  • Email and Marketing: Mailgun, Twilio SendGrid

Whipping Post

Founder(s): Ryan Barr

Year founded: 2009

Headquarters: Atlanta, GA

Company bio

A New York-based online business that makes durable leather goods for musicians, including a “picker’s wallet” with a dedicated stitched pocket for a guitar pick. In 2012 the company’s sales expanded to general goods including the vintage messenger bag and vintage tote bag

Apps/Tools

  • E-commerce platform Shopify
  • Email and Marketing: Klaviyo

 

We hope you enjoyed this guide to DNVBs. If you haven’t already, download our guide to the top Shopify apps as used by top Shopify brands.

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