And high-volume brands were 44 percent more likely to say that failing to establish wholesale partnerships with big-box retailers would hold them back from doubling revenue. In this free report, learn how strategic partnerships between growing brands and large retailers are on the rise.
While they are not being wasteful by spreading products far and wide in all directions, brands are focused on meeting their customers in more than one place. Learn how successful brands are making products accessible across multiple channels.
According to the brands we spoke to, the number one answer was "solving problems with labor instead of automation." Furthermore, CEOs were 34 percent more likely than other operations leaders to say so.
“What few brands realize is the enormous opportunity to reach new customers through major retailers like Nordstrom, Bloomingdales, or Macy’s. For digitally native brands, wholesale should be an important part of the equation. You have to look at it from an omnichannel perspective – if your brand is not present where your customers shop, you’re missing out on a key element of your customer’s journey.”
Chief Digital Officer,
The Honest Company