As defined by the founder of Bonobos in a well-known post to Medium, the Digitally Native Vertical Brand (DNVB) is “a brand born online with a ‘maniacal’ focus on the customer experience. While a DNVB may start online it often extends to a brick-and-mortar manifestation. Unlike typical e-commerce companies, digitally […]
Apps are the fundamental building blocks behind every great Shopify-powered store experience. Without a strong foundation of critical apps, you risk missing out on features and even potential sales opportunities. On the other hand, downloading everything you see in the app store can push prospective customers away by […]
Online merchants have to be good at selling and marketing. Indeed, it’s only once you’ve nailed the marketing side of things that you can start selling to the right people.
A key part of online marketing is SEO.
SEO (Search engine […]
Skubana Raises $5.4M Series A led by Defy Partners to Transform Commerce Operating Systems
Skubana powers orders, inventory, and business intelligence for the world’s top high-volume brands and retailers
NEW YORK, New York, June 26, 2019 — Skubana
These days it’s tough to be an Amazon seller. In fact, it’s challenging to sell on any marketplace.
There are millions of sellers on any given platform. Amazon has over 5 million sellers spanning 12 global marketplaces. Etsy claimed
This is a guest post written by Robert Rand. Robert is the Director of Partnerships & Alliances at Jet Rails. Robert has over a decade of experience in helping merchants benefit from sound E-commerce and Digital Marketing strategies. He’s highly experienced at harnessing the power of E-commerce technologies and solutions […]
This is a guest post written by Kim Kohatsu. Kim is the Director of Marketing at PickFu, an instant polling service that e-commerce sellers use to optimize product listings. With PickFu, online stores can quickly test product photos, description copy, and UI layouts with shoppers who […]
Inventory management is vital to any e-commerce business. If you don’t establish an effective inventory management approach, you risk frustrating customers, losing vital sales or investing in inventory that doesn’t sell. The following article is part of our Inventory Management Blog Series which covers all aspects of […]
This is a guest post written by Jake Rheude. Jake is the Director of Marketing for Red Stag Fulfillment, an ecommerce fulfillment warehouse that was born out of ecommerce. He has years of experience in ecommerce and business development. In his free time, Jake enjoys reading about business […]
When it comes to being a retailer, your biggest investment is your inventory.
Unfortunately, it’s your inventory that’s often the hardest thing to manage; especially when trying to meet and exceed increasingly demanding consumer expectations.
This is a guest post written by Mike Kamo. Mike is the CEO and co-founder, alongside Neil Patel, of Hello Bar and Neil Patel Digital. He is a renowned digital marketing and conversion optimization expert.
Email marketing has been around for over 40 years. It’s considerably evolved due to […]
This is a guest post written by Maxim Godin. Maxim is the Co-founder and CMO of CrazyLister – the world’s leading eBay listing software, used with love by 100,000 retailers. 2-time eBay award recipient for excellence in sales. Started my journey in eCommerce back in 2008, grew an […]
If you haven’t already heard about how selling on Amazon using their Fulfilment by Amazon (FBA) service could be your biggest break in eCommerce, you’re in for a treat.
When it comes to selling on Amazon, there are countless of opportunities to:
This is a guest post written by Smile.io. Smile.io is an ecommerce rewards program provider who helps connect you to your customers through emotional and rewarding experiences. Tens of thousands of merchants trust Smile.io to improve their retention rates, and reward their customers for completing profitable actions.
This is a guest post written by Tyler Jeffcoat the CEO of Seller Accountant.
On June 21st, the Supreme Court issued a long-awaited opinion on South Dakota v. Wayfair, INC. The Court ruled in favor of South Dakota against Wayfair and other large online retailers and overruled […]
Amazon is a big deal.
Amazon SEO? It’s kinda important, too. Just check this insane statistic out: 55% of US shoppers start their shopping trip on Amazon, making it surpass Google as the most popular search destination.
This is why being […]
If you’re selling on Amazon, you’ve probably heard about the new FBA storage fees being implemented this year, and like many sellers, perhaps you’re feeling a little apprehensive about it.
The seller community has been in a bit of a panic about the whole thing, with people […]
This is a guest post written by Chris Dunne from FeedbackExpress
Why is seller feedback important?
Well, it’s important for two main reasons.
Firstly, it helps potential buyers see how other customers rated their experiences with you. Secondly, it lets Amazon monitor your seller performance and […]
This is a guest post written by Jillian Hufford. Jillian is a Marketing Analyst for nChannel, provider of the simplest integration software to automate multichannel processes. Using both her writing and analytic skills, she assists the Marketing and Sales teams. Jillian performs competitor market research, provides analysis […]
This is a guest post written by FeedbackWhiz. FeedbackWhiz is an all in one solution that manages, monitors, and automates Orders, Feedback, Product Reviews, and Emails for Amazon merchants.
The importance of Amazon product reviews cannot be understated. They can influence your Best Seller Rank, increase your […]
This is a guest post written by FBAforward. FBAforward is a technology-driven logistics support firm that caters to Amazon FBA merchants. It was founded with a value-oriented and superior objective:To offer Amazon sellers a simplified logistics process so they can focus on more important aspects of their business. […]
This week’s 5-Nugget Friday is unusual, since it’s focused specifically on gold nuggets around China, plus a P.S. for those of you asking to join our mastermind trip to China when we explore Canton Fair & Global Sources.
What we’re reading —
Being copied by Chinese sellers? Since 7 of […]
This is a guest post written by Michael Sonnenschein. Michael is the Marketing Director for Fulfillrite, a full service eCommerce fulfillment company, located in New Jersey. He counts on the collective knowledge base of the company’s eight year’s experience in the fulfillment industry, as well as his years […]
What does inventory mean to you? To many businesses, it means total and utter exasperation.
There’s counting involved and you have to make sure that you never run out of stock, order too much and minimize human error.
The thing is, inventory management doesn’t have to be complicated at all.
Listing products on Amazon is just one of a number of steps that go into selling on the platform… but it’s also one of the most important steps. Each time you search for a product and click, you’re forming an opinion based on factors like relevance, images, content, […]
This is a guest post written by Sasha Butkovich. Sasha Butkovich is a Content Producer at Justworks, the all-in-one solution for benefits, payroll, and HR. Justworks frees entrepreneurs to focus on what matters: building their businesses and creating a great place to work. We give you and your team the support and […]
Walmart is a dominating retail force.
Founded in 1962 by brothers Sam and James “Bud” Walton, Walmart has since become the largest publicly owned retail company in the world.
Yes. The largest.
In the United States alone, this company operates under various banners, such as Walmart discount stores, Walmart Supercenters, Walmart […]
This is a guest post by Kate Neal from SellerEngine Software. Kate has been helping e-commerce sellers navigate and succeed in Amazon’s ever changing landscape for 7 years. From mom & pop stores to multi million dollar brands, she enjoys assisting online entrepreneurs in achieving their goals […]
This is a guest post by Easyship. Easyship is an all-in-one shipping management tool that automates everything from in-cart checkout to delivery, helping eCommerce sellers ship worldwide in minutes
The popularity of cross-border eCommerce continues to rise, which means it’s important for eCommerce sellers to start […]
Today I’m going to show you EXACTLY how Chinese e-commerce sellers have grown from hawking “knock-offs” to global ecommerce brands capable of dislodging well-established US rivals.
Chinese E-commerce Sellers have the secret sauce for winning at e-commerce:
1- The majority of products are already manufactured in China
2- Chinese factories have been […]
Would you invest all your money in a single stock? Of course not. Diversifying your investments helps you make the most of your money. Selling across multiple channels does the same thing for your e-commerce business.
I started Think Crucial, an e-commerce business selling vacuum parts, back […]
This is a guest post by Rakuten Super Logistics. Founded in 2001, Rakuten Super Logistics is a leader in ecommerce order fulfillment, serving hundreds of ecommerce retailers to increase speed of delivery, improve order accuracy, decrease shipping costs, and increase customer satisfaction.
Every January, as […]
Big businesses have purchased software in the same way since software first became available. One to five companies offer competing options and you step in to spend thousands or even millions on a single-purchase for an enterprise software license. Integration takes weeks or even months, and anyone who […]
Historically, most e-commerce sellers start out as simple retailers, buying mass-produced products and moving them to market via sales platforms like eBay and Amazon. In fact, many e-commerce sellers start out with drop-shipping and other low-investment sales schemes, dipping their toes in to see how […]
This is a guest post written by Andrew Gross. Andrew Gross is a tech writer with Indaba Group – an eCommerce agency in Denver, CO. When he’s not manually updating spreadsheets, he enjoys creating training content, documentation and tech specs for a wide variety of clients.
2017 has seen a lot of […]
This is a guest post by Jennifer Dunn. Jennifer Dunn is Chief of Content at TaxJar, a service that makes sales tax reporting and filing simple for more than 10,000 online sellers. Try a 30-day-free trial of TaxJar today and eliminate sales tax compliance headaches from your life!
This is a guest post by Shannon Roddy. Shannon is an Amazon consultant and founder of Marketplace Seller Courses; online courses and resources for brands, manufacturers and private label sellers. He has helped dozens of brands setup, optimize and launch their Amazon storefronts achieving multiple #1 New […]
This is a guest post by Scott. Scott is creative writer at Packlane, an online printing company that makes the process of ordering custom boxes and packaging easy and affordable for brands of any size by offering low minimums, fast turnaround, plenty of customization options, and free […]
This is a guest post written by Steve Weiss. Steve Weiss is a lifelong entrepreneur having started his first successful venture at age 16 in his high school’s computer lab. Steve is supremely passionate about building and recruiting agile marketing teams that execute.Over the last three years, Steve invested most of his time […]
This is a guest post by Abe Larsen. Abe Larsen is a Content Writer at Grow dedicated to educating the masses about the benefits of using analytics and business intelligence to track and improve metrics, and KPIs to increase company performance.
Looking to take your Amazon game to the next level? You are in for a rare treat. A few weeks ago, I had an unbelievable in-depth conversation with Touma Hayakawa, the Global Sales Manager at Amazon. We talked about the potential of the international market and Touma […]
This is a guest post by Ashley Luong. Ashley Luong is a recent UC San Diego graduate and the Marketing Manager at Sourcify. Sourcify makes manufacturing easy by using its platform to connect you to the right pre-vetted factory and help bring your product to life.
For the entrepreneur with […]
This is a guest post by Lena Liberman. Lena is a senior copywriter at Seller Labs. She has nearly 20 years of editorial experience, heavily concentrated in the fields of technology, publishing, and education. When not gathering information and writing about it, Lena can be found restoring […]
Welcome to the second part of our ultimate Q&A. In part one, we answered questions around product descriptions and keywords. Today, we are going to dive in the Q4 changes and improving sales rankings. Ready? Let’s do this.
The Q4 Game
Who doesn’t love the holiday season? It’s an important […]
Amazon provides small business owners with an opportunity to create a new revenue stream by leveraging Amazon’s various levers. In saying that small business owners are still required to do a few things but using Amazon can provide a cost effective way of growing your business.
The business owner’s responsibility
This is a guest post by Wade Harman. Wade Harman is a content writing wizard with an M.A. in Cognitive Psychology. He shares social media psychology and other marketing tips online related to cognitive trigger response. He loves to fish and read comic books for fun, to get the creative juices flowing.
In 2015, Amazon launched Seller Fulfilled Prime, a program enabling high-volume sellers to sell under the Prime label, providing they meet SFP requirements. SFP complements Fulfilled by Amazon, because it allows you to fulfill Prime products from your own warehouses or third-party logistics provider (3PL).
This is a guest post by Josh Baltzel. Josh Baltzell is an eCommerce and Marketing Technology professional and an Amazon Expert.
He is COO of Cheetah Interactive, an eCommerce strategy, design and development company that specializes in helping Fortune 1000 brands find success on Amazon and other marketplaces like Jet and […]
How to Use Amazon Coupons
Amazon has offered some form of coupon service for nearly a decade through their Gift Card and Promotional Code application. They’ve also offered Amazon Prime and general users the ability to clip and use standard coupons for primarily branded products sold by Amazon.com since […]
Have you ever wanted to get out of your 9-5 job and just work from anywhere in the world? Do you want financial and office freedom? In the age of technology and an e-commerce boom, it’s quite possible to build your online business from anywhere in […]
This is a guest post by Joe Nilsen. Joe Nilsen is a data analyst, computer programmer and an e-commerce expert. He is an Amazon consultant and has recently taken his team to join forces with Seller Strategies International.
I love data. I mean, I really love data. From an […]
E-commerce business is highly competitive, so you need all the help you can get to rise to the top. To create a successful business, you’ll need strategy, drive, and some productivity tools to help you execute.
Let’s take a look at how you can become more efficient and productive in your […]
Investing in the right software for your e-commerce store allows you to scale without headaches. It’s vital to review your options carefully to ensure that the e-commerce shop software you’re using isn’t making any crucial mistakes, and it will enable your growth instead of hindering it.
Making this choice can […]
E-commerce is the place to be for young, scrappy direct-to-consumer brands. By going down the non-traditional route, these e-commerce businesses bypass the middleman and have the opportunity to focus on the customer alone.
They can go straight to the horse’s mouth and provide an exceptional service and streamlined experience. So we’ve […]
This is a guest post by e-commerce writer Hendrik Laubscher. Check out his blog for more of his work.
I’ve noticed an underlying assumption that Amazon runs off other brands, but cannot build their own. This lack of Amazon’s brand-building abilities is something that Walmart is trying […]
Growing an e-commerce business can often feel like you’re “pulling yourself up by your bootstraps,” since you’re trying to create great deals out of nothing. However, as your business grows, you will need help with managing increasing workloads and tasks. Finding and choosing the right tools […]
As your online business expands and grows, it may be time to reevaluate your e-commerce platform to determine whether it still meets all your needs.
If your software no longer supports your success, it’s time to make a switch. We put together a list of 5 things to look out for that […]
This is a guest post from Nikhil Naidu. Nikhil is a Growth Marketing and Loyalty Expert at Swell, a customer engagement and retention platform for online businesses. Swell frequently blogs, runs webinars and produces industry-leading content on e-commerce, customer retention, and loyalty. You can follow them at
This is a guest post by e-commerce writer Hendrik Laubscher. Check out his blog for more of his work.
For the past year or so a common thread among American marketplace sellers has been a growing concern over the impact of Chinese sellers on their American marketplace […]
This is a guest post from Emily Bell of the Freeeup team. Emily Bell has worked in digital marketing for seven years, tackling projects for a wide variety of tech and PR companies, as well as a few of Amazon’s top third-party […]
This is a guest blog from April Stearns, Content Marketing Associate at Business-Software.com. Business-Software.com is the free online tech source for articles, product reviews and whitepapers on software.
Do you have an itch to sell a product?
Many people may be […]
You know that feeling when you have to manage inventory, communication and customer service all at the same time? Pressured, fatigued. Energy zapped. Creating an e-commerce business is challenging task in itself; managing every other aspect efficiently is even more daunting.
Fortunately, there are e-commerce tools that can empower you […]
This is a guest post by Angelica Valentine. Angelica is a marketing consultant at Quad Analytix. Quad provides powerful retail intelligence, automation, and analytics to optimize assortment, promotions, and pricing.
Risk in retail is no one’s idea of fun, but risks are just opportunities in disguise when they […]
This is a guest post from Richard Gilbert of the Payoneer team. Richard is the General Manager of North America, based in Payoneer’s New York headquarters. Before joining Payoneer, Richard led strategic partnerships and business development for Infusionsoft, a SaaS-based CRM […]
Battles aren’t just won with the right skills; you need the right sword and armor, too. I’m not a huge technology buff, but I think outside the box to solve problems I encounter every day as an e-commerce business owner, and usually software is the perfect way to do it. […]
This is a guest post by Wiebke Reile and Lailan Ghafur. Lailan and Wiebke work together as the SearchFit Marketing Team. Lailan was born and raised in San Diego and works as marketing coordinator for SearchFit. She received her degree in Linguistics from UCSC and is currently living […]
The decriminalization and legalization of medical marijuana is becoming more prevalent across the country. However, cannabis has always been a subject of controversy in the United States. This remains true, despite it being legalized in Colorado, Washington, Alaska, and Oregon.
Marijuana is now legal for more than 13 million people in […]
Freed from the confines of conventional retail outlets, online merchants have a decent number of marketplace options to flex their sales muscles on.
But ask for their preference, and you’ll only hear a few names. Perhaps just one if you asked a few years ago … Amazon.
Over the years, Amazon.com has […]
The world of e-commerce is constantly evolving, and in order to stay ahead of the game, you’ll need to constantly improve your marketing and SEO tactics to get customers to your listings. No one […]
Facebook gives e-commerce sellers a powerful opportunity to target audiences around the world. Their targeting and advertising opportunities are amazing for being so well focused; you can define age, education, interests, and even car ownership. All for a few dollars. Facebook will work whether you’re selling B2B or B2C, and […]
Skubana was born from fear, pain, and frustration. Before our e-commerce management system, I was kicked off Amazon twice because my various software tools didn’t interact with one another. One moment I was an Amazon seller on top of the world, then the next I would be enduring sleepless nights. […]
Losing is an essential part of entrepreneurship, and we’ve all been there.
When you go to your favorite restaurant, put time into a project, or invest in a friend’s business, you’re making a prediction for success. Part of being an entrepreneur is knowing the value of your business, your ROI, and […]
This article was contributed by John Edmonds of Freightos, the online freight marketplace. Freightos’ online freight rate marketplace instantly provides live quotes from leading freight forwarders for you to compare and select. Sign up and get $50 dollars off your first international shipping of over […]
This article was written and contributed by Nicholas Strozza, Vice President for Marketing and Sales of InterPro. Interpro Translations Solutions provides professional translation and localization services into over 80 languages for retailers, businesses and non-profits worldwide.
Sales channels are more than just an easy […]
This article was written and contributed by HonestFew.com. It’s an all-in-one solution for getting more sales and reviews for your products. If you want Amazon reviews that adhere with Amazon’s Terms of Service, consider using HonestFew.
To understand the state of Amazon reviews today, let’s take […]
Gary Vaynerchuk is an investor, keynote speaker, best-selling author, wine expert and entrepreneur. But all of his endeavors pale in comparison to his love for the New York Jets. His biggest life goal is to one day buy the New York Jets, his favorite team since he was five years […]
This article was written and contributed by SimplyVat.com. SimplyVAT.com helps online retailers trade internationally and successfully without being burdened by complex European Value Added Tax (VAT) legislation. SimplyVAT.com is a team of VAT experts who provide first class expertise in international VAT compliance in […]
This guest post was contributed by Pixafy. Pixafy is a full service ecommerce agency anchored in tradition and deeply invested in the future of digital commerce. We are online retail experts that specialize in B2C and B2B implementations. We work with you to deliver high value ecommerce services and […]
Let’s be clear – no one needs another silicone baking mat.
If you’re looking to excel as a seller, you’re going to have to do more than find top selling products to copy. The good news is; it’s not as difficult as it sounds if you take a smart approach. This […]
Being an e-commerce multi-channel seller creates natural inventory growth over time. How? By not having the requirement to decrease inventory in order to accommodate the physical limitations of brick and mortar storefronts. While sales likely increase, it is important to understand the costs and implications of holding on to obsolete and non-moving inventory, and […]