Frequently Asked Questions
How much does Amazon marketing services cost?
Whenever you get involved with an advertising campaign, you always want to know how much it’s going to cost — and working with Amazon ads is no exception. On average, Amazon advertisers pay 81 cents every time someone clicks on their ad. With that said, those metrics certainly aren't set in stone; the total advertising expenses for your Amazon store will largely depend upon your competition as well as your daily budget.
What is the best way to advertise on Amazon?
Sponsored Product Ads are perhaps the best way for Amazon sellers to advertise. With these ads, Amazon merchants can help potential customers discover and purchase their products with ads that appear in shopping results and on specific product pages. Thanks to Sponsored Products Ads, your Amazon storefront will enjoy greater visibility, increase its sales, and control its advertising costs in real-time via pay-per-click fees.
What is a good cost per click on Amazon?
On Amazon, advertising costs per click (CPCs) typically range from $0.02 all the way up to $3, though pricing varies greatly depending on the product category, marketplace, and ad type. An average CPC hovers around 81 cents, but if you’re vying for highly competitive keywords or search terms, you can expect to pay more than that median amount.