Frequently Asked Questions
What are the impact areas of endless aisle?
The quality of the customer experience is often the deciding factor in where (and how often) shoppers spend their money, which is why ecommerce retailers need to find ways to win new customers and keep them coming back. An endless aisle strategy helps shop owners avoid stockout situations and secure otherwise lost sales. Generally speaking, endless aisle maximizes profit margins, increases inventory visibility, and optimizes customer satisfaction.
What are examples of endless aisle?
Endless aisle uses mobile touchpoints and technology to help customers (and store associates) enjoy greater inventory visibility and functionality. One example of endless aisle in action is using an iPad to order products that are not available in-store at that time. Another popular option is using interactive kiosks where customers can look up items independently.
What are the challenges of endless aisle?
Even though an endless aisle retail strategy has numerous benefits, there are some challenges associated with this approach, as well. Common roadblocks to successfully implementing endless aisle include having to update real-time inventory, and having to centralize orders so product quantities can be tracked and managed across all sales channels.