Investigate Amazon Reviewers: How to find out who left you a review

By | 2017-12-04T13:52:07+00:00 May 9th, 2017|Amazon Tips & Tricks|

When someone leaves you a review on Amazon, it’s important to learn from it. If it’s a good review, take note of what you did well. If it’s a negative review, take note of how you can improve. Amazon doesn’t typically show who exactly left a review, but there are a few ways to find out.

Knowing who left a negative review can be useful if you want to try and repair a damaged relationship, or if you suspect an unscrupulous competitor left you the negative review.

In this article, we’ll show you how to investigate Amazon reviewers so you can reach out and engage, or see if they’re a competitor.

Why Amazon reviews are important

Reviews impact your sales because they affect your discoverability and provide social proof for would-be customers on the fence about making a purchase.

According to ReviewMeta, even just a 0.38 star difference in Amazon can boost a product from mediocre to top rated. Since the average rating for a product on Amazon is 4.4 stars, going from 4.36 to 4.74 could make your items that much more visible.

Learn more about Amazon reviews;

How to investigate Amazon reviewers

Option 1: Find customer Order ID

The easiest way to find out who left a review is to find the customer Order ID and match it with blank or unmatched reviewer names. An Order ID is a unique Amazon-created identifier for an order.

If you cannot find an order that matches the review, it should raise a red flag. This means that the reviewer potentially has not even tried your product before condemning it.

Option 2: Using Inspect Element

This option is a little more technical, but should give you a good idea of which order left someone unsatisfied.

1) Go to your negative review and copy the link address of the hidden Amazon Customer.

2) Paste the link into your URL and copy the unique profile code (customer ID)

3) Do an Advanced Order Search on the product

4) Expand your search results to show all

5) Inspect Element on all of your orders

6) Make a search for the customer ID you found in steps 1 & 2

7) You should be able to find their order. Edit as HTML for more details

Using the steps above, you should be able to find more information about who purchased and reviewed your product, see if you can repair the relationship, and whether or not it was a competitor.

Updated process as of 10/26/17

Amazon made some changes to their pages on October 26th with that being said, in order for reviews to be matched with 100% accuracy, you must have an automatic email campaign set up for all your products. As long as you use any email automation system and your messages go through Amazon’s Buyer-Seller Messaging system, we will be able to pick up vital buyer information for matching purposes. Please keep in mind, this is not likely to be a permanent solution as Amazon can change this process at anytime. 

 

 

11 Comments

  1. Flo July 30, 2017 at 6:25 am - Reply

    Hey

    This is very nice. Thanks. I worked with this a few month ago. It worked. But today I doesn’t work anymore. Was there a change from amazon? Do you know anything?

    Best
    Flo

    • Andrew Maffettone July 31, 2017 at 10:33 am - Reply

      Hello Flo,
      It looks like Amazon has updated some of the way they structure their pages (maybe they saw this post haha)
      We’re trying to figure out and we’ll update this post ASAP.

      • nick August 15, 2017 at 6:05 pm - Reply

        Hi Andrew,

        Have you figured out a way to go around this method yet?

        • MK October 5, 2017 at 6:19 am - Reply

          Hi Andrew
          We really need this too!
          Would appreciate a work around
          Thanks!

          • Emily Garcia
            Emily Garcia December 4, 2017 at 1:54 pm

            Hi,

            Amazon made some changes to their pages on October 26th with that being said, in order for reviews to be matched with 100% accuracy, you must have an automatic email campaign set up for all your products. As long as you use any email automation system and your messages go through Amazon’s Buyer-Seller Messaging system, we will be able to pick up vital buyer information for matching purposes. Please keep in mind, this is not likely to be a permanent solution as Amazon can change this process at anytime.

        • John November 1, 2017 at 4:03 pm - Reply

          Hi,

          Is there a way around the method now ?

          Thanks

          • Emily Garcia
            Emily Garcia December 4, 2017 at 1:53 pm

            Hi John,

            Amazon made some changes to their pages on October 26th with that being said, in order for reviews to be matched with 100% accuracy, you must have an automatic email campaign set up for all your products. As long as you use any email automation system and your messages go through Amazon’s Buyer-Seller Messaging system, we will be able to pick up vital buyer information for matching purposes. Please keep in mind, this is not likely to be a permanent solution as Amazon can change this process at anytime.

      • Water November 21, 2017 at 12:28 am - Reply

        Hi Andrew,
        I need this. Please kindly help to update it.

        • Emily Garcia
          Emily Garcia December 4, 2017 at 1:53 pm - Reply

          Hi,

          Amazon made some changes to their pages on October 26th with that being said, in order for reviews to be matched with 100% accuracy, you must have an automatic email campaign set up for all your products. As long as you use any email automation system and your messages go through Amazon’s Buyer-Seller Messaging system, we will be able to pick up vital buyer information for matching purposes. Please keep in mind, this is not likely to be a permanent solution as Amazon can change this process at anytime.

  2. joe November 15, 2017 at 3:41 pm - Reply

    So this does not work then, right?

    • Emily Garcia
      Emily Garcia December 4, 2017 at 1:53 pm - Reply

      Hi,

      Amazon made some changes to their pages on October 26th with that being said, in order for reviews to be matched with 100% accuracy, you must have an automatic email campaign set up for all your products. As long as you use any email automation system and your messages go through Amazon’s Buyer-Seller Messaging system, we will be able to pick up vital buyer information for matching purposes. Please keep in mind, this is not likely to be a permanent solution as Amazon can change this process at anytime.

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