Top 10 Must-Read Books for E-Commerce Entrepreneurs

By |2017-03-06T22:01:17-05:00June 16th, 2015|eCommerce Best Practices, Skubana Updates|

Looking to grow your e-commerce business, but don’t know where to start? Our advice is to read as much as you can. We understand how easy it is to focus your attention on the wrong efforts for growth, or even the wrong reading material. As always, we here at Skubana are all about making your life easier, saving you time so you can work smart and sell more.

Here are the top 10 must-read books that have helped make our e-commerce journey a tad easier and more successful as e-commerce entrepreneurs:

1. Virtual Freedom By: Chris Ducker

virtual freedom


2. Jab, Jab, Jab Right Hook By: Gary Vaynerchuk

jab, jab, jab, right hook


3. Vagabonding By: Rolf Potts



4. Never Eat Alone By: Keith Ferrazzi

never eat alone


5. The 4-Hour Work Week By: Timothy Ferris

the 4- hour work week


6. Delivering Happiness By: Tony Hsieh

delivering happiness


7. Getting To Yes: Negotiating Agreement Without Giving In By: Roger Fisher and William Ury

getting to yes


8. Challenger Sales: Taking Control of the Customer Conversation By: Matthew Dixon and Brent Adamson

the challenger sale


9. The Hard Thing About Hard Things By: Ben Horowitz

the hard thing about hard things


10. The Lean StartUp By: Eric Ries

the lean startup

If you think we’ve missed any great reads that have impacted your e-commerce for the better please comment, or tweet us @Skubana_ERP.

P.S. If you are struggling with managing your multi-marketplace e-commerce presence, here’s help.


  1. Avatar
    Tirth Parikh August 8, 2017 at 7:43 am - Reply

    Hey Chad Rubin,

    A typical day for an eCommerce entrepreneur/business owner goes into thinking about a myriad of things — website, sales, revenues, user experience, customer reviews, how to improve online store, what should one do to increase sales, loyalty etc. Where are we headed off in the long run? How to secure the next round of funding? And the list never ends….

    I do recommend to read this list of 25 books for every entrepreneur/eCommerce startup:

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