| VIRTUAL MARKETPLACE SUMMIT |
CORNERING THE MARKETPLACE
PART ONE: Competing on the Amazon Marketplace plus Special Coverage on the Retail Impact of COVID
Learn the secrets of listing your products, boosting sales, staying
competitive, and improving your CX on the Amazon Marketplace.
Plus a look at the recent impact of COVID-19 on retail, and the
strategies you can implement now to save your business.
Growth Insights and the COVID-19 Impact on the Amazon Marketplace
Learn what stood out in 4Q, including growth forecasts for 2020. Learn how COVID-19 has impacted marketplace sellers from price gouging to FBA standstills.
- Amazon GMV – YoY Growth
- 4Q 2019 Winners & Losers
- Estimated Global GMV – 1P + 3P
- COVID-19 Impact on Marketplace Demand
- AMS Opportunities
- PRIME DAY 2020
Accelerate Your Marketplace Sales with AMZ Advertising
Boosting sales with a dedicated marketplace advertising strategy to offset the COVID impacts and increase profitability on a SKU-by-SKU basis.
- Demand Fluctuations for Ad Spend Across Key Verticals
- Amazon FBA Prioritization Update - How Sellers can leverage FBM or SFP to move non-priority staples to offset FBA block
- How 1P Vendors can Offset Cashflow Decline from POs Reductions and Extended Delivery Windows
- Future-Proofing Your Amazon Ad Strategy
Optimizing Your Listings on the Amazon Marketplace
Learn the importance of listing optimization
- Learn how to optimize your listings for Amazon, and how to keep all your orders across marketplaces in sync and up to date.
- Importance of Listing Optimization
- Categorization
- Variations
- Amazon Error Resolution
- Data Governance
Increase Positive Product Ratings and Reviews
Create automated and manual processes to increase the number of positive product ratings & reviews within Amazon policy.
- Importance of Reviews & Ratings
- Product Review EmailsProduct Inserts & Scannable QR Codes
- Responding to Product Reviews
- Amazon Review & Rating Policies
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